The Black Card - Chapter 1270

[Chapter 1268: Worry not about scarcity but about inequality]

. The source of these negative comments is a big V user on Weibo.

Shi Lei read the review article of the big V in full. It was four to five thousand words long. It was not purely a propaganda, but the content was actually quite pertinent. It mainly focused on the judgment on the setting of user credit points in the summer plan. .

This article said that Qixuan was extrapolating a large number of users.

The author believes that the current shared bicycle market seems to be booming, but in fact it is an emerging thing after all.

Moreover, in the past year or so, in addition to the initial announcement and rush, at least a dozen similar companies have appeared on the market, and all of them have received good venture capital.

This has resulted in an excess number of shared bicycles in some major urban markets.

Among these dozen companies, two have even experienced situations where their deposits could not be returned.

There are even four other companies that have experienced similar situations at different stages. Fortunately, they have received new financing to avoid the situation from deteriorating.

Here, the author emphasized that the future shared bicycle market will definitely be crowded with Qixuan and Chongbai, the two largest market holders. He even got some unconfirmed news indicating that Ali and Penguin All have accelerated their deployment in this market.

It listed data on Qiyue’s Series A financing and Flash’s Series D financing, which he said was a precursor to Penguin’s gradual penetration into Qixuan.

I have to admit that he has a keen sense of smell in this area. Without knowing the inside story, it is not easy to analyze this just from the financing situation of two Qixuan-related companies.

Then he said that Ahri seems to be interested in withdrawing from the competition with Penguin for Qixuan, and instead looking for secondary needs. Their relationship with Chongbai and several other shared bicycle companies that are in relatively good operating conditions Quite frequently.

And if Ahri successfully acquires Chongbai, they will definitely acquire several other companies one after another. This will not be a big deal for the huge Ahri.

Although Qixuan currently occupies about 70% of the entire shared bicycle market, if Ali were to fully integrate the resources of several shared bicycles, it would be equivalent to owning more than 20% of the market out of thin air.

In fact, with the addition of the giant Ali, bicycle users will have greater confidence in it, and this market share is likely to quickly exceed 30%, or even 35% or higher.

Under such circumstances, Qixuan launched such a summer plan.

Originally, this plan was Qixuan’s strong counterattack against Ahri’s attempt to integrate the remaining market, but Qixuan made a mistake.

The exemption of deposits can certainly attract more users to Qixuan, and can even directly divide the market share of other companies, including Admiration.

However, if this group of users who are exempted from paying a deposit have any form of bad credit record, they will be banned from Qixuan Bicycle for life.

This will directly lead to great dissatisfaction among users. It will not only affect the very small number of banned users, but also make the original users dissatisfied. As a result, Ali will switch to other brands when Ali enters the game. embrace.

What’s more, the strategy of waiving the deposit for the first three times is itself a double-edged sword.

While effectively increasing the number of users, it will also make more old users dissatisfied.

Why can they be exempted from paying a deposit the first three times they use Qixuan bicycles?

But old users, those who have supported the Qixuan brand for such a long time, cannot enjoy this policy?

Although two hundred yuan is not much, it is a fair question.

Big V said that human beings have always had a thought that they are not worried about scarcity but inequality. Unfair policies are likely to cause Qixuan to be at a huge disadvantage in the competition for market share.

This will directly lead to Ali’s more aggressive attack, taking the opportunity to attract users and seize the market.

After this article was published, it was immediately forwarded and discussed by many people who were concerned about the emerging industry of shared bicycles. Immediately, many public media and self-media published corresponding commentary articles.

The content is lackluster. Basically, the field is plowed over again, and the ideas in the original article are taken out and discussed carefully.

After constant analysis, it has indeed triggered a heated discussion about shared bicycle users.

On the entire Weibo, including the WeChat Moments he later joined, Shi Lei hardly saw many people speaking up for Qi Xuan. All of them only intensified their alarmism, and even said that Qi Xuan was digging his own grave.

Shi Qiang just hung up the phone and called again. Shi Lei didn’t wait for him to speak and said, “I know what happened online, and I’ve seen those comments.”

Shi Qiang hurriedly said, “Young Master Shi, the limelight is not right. Ah, in the past, no matter what, there would always be some positive comments, but this time, it seems that they are all bad-mouthing. Many shareholders called and asked if they could put the brakes on?”

“You didn’t find a public relations company, did you?” Shi Lei He smiled and seemed not worried.

“Before it’s too late, don’t I want to communicate with you first? Several public relations companies have taken the initiative to contact us and said they can help us eliminate the impact as much as possible. Two of them have even quoted prices.”

“Very good. , then let the PR company eat shit, we don’t need them.”

Shi Qiang was stunned for a moment, and then asked: “Master Shi, do you have any countermeasures?”

Shi Lei nodded and said: “Actually, there is no countermeasure, it’s just that Let’s make an official interpretation of the policy for this summer plan.”

“How to interpret it?”

“Tell all users that this event will officially start at midnight on July 1st. After it starts, any user who does not have a deposit in their account will be Anyone who is considered a new user of this event can enjoy the benefit of being exempted from paying a deposit for the first three rides.”

Shi Qiang couldn’t sit still for a while. He stood up from his chair impatiently and said, “Master Shi, this is not possible. Ah! There are still several days before July 1st. If we issue an interpretation like this, there will definitely be a run on it by then. And we don’t have that much cash at all.”

Shi Lei smiled confidently and said, “So in the next few days, these users are going to stop riding our bicycles?”

Shi Qiang didn’t understand, and said, “That’s definitely not the case, they still have to Riding, but this…”

“Since we still have to ride these days, there won’t be a large-scale run in these days. There are goings in and outs, and even if some users refund their money in advance, the company should be able to cope with it. Right?”

Shi Qiang thought about it seriously and said, “Those who have made refunds in the past few days should be users who have used it less than three times a week. The number of these users is about 30%. The company should be able to cope with it at the moment. Shi

Lei smiled and nodded, and then said: “Then, what we have to face is a run within four hours from 8pm to 12pm on June 30th…”

This time is due to Qi According to Xuan’s user data, a large number of users will definitely have to wait until they have finished using the bicycles after work before refunding their deposits.

“But, even if it’s only four hours, we can’t cope with it!”

Shi Lei said speechlessly: “Why do you think the worst about things? Tell me, if it were you, you would use the bicycle every day Habit, or necessity. So, the deposit was waived only three times, and the fourth time, which is at most July 4th, the deposit had to be paid again. It was only three days, so why did they want the two hundred yuan? Then Aren’t you causing trouble for yourself?”

3

(End of this chapter)