Transmigration of the Famous Cyber Star - Chapter 1047

[Chapter 1037 Advertising]

Peter didn’t arrive in New York much earlier than Lina, only two or three hours earlier, and then stayed at the airport waiting for his daughter to get off the plane.

Liu Man has been in the U.S. longer than she expected due to an accidental injury.

The same is true for Peter. His original business trip to the United States only took about ten days.

His work schedule is to first understand the sales situation of Cats’Garden in the United States, and then assist the American agents to put dolls on shelves in several cities with a large market share.

After completing the work, he will return to New Zealand to report his work, and the company headquarters will hold this year’s semi-annual meeting.

Now, the doll containers from China have been placed in the port, and the unloading work is stagnant. It is not because there is no manpower or warehouse, nor is it because the American agents have a negative attitude to work. They can’t wait to start a doll marketing plan immediately.

Rather, Peter disagreed with the unloading.

He and the American agent had huge contradictions and differences.

In fact, on the day he came to visit Liu Man in the hospital, Liu Man guessed that his intuition that his work was not going well was right.

Cats’Garden’s American agent, Wongee, is Peter’s old partner. For 30 years, the partnership between the two has been stable. Peter also trusts his boss, Wongee.

As a result, he found that Cats’Garden’s U.S. market share has dropped by 3 percentage points since April, which is very unusual.

It is true that their brand’s market share in the United States is close to solidification. It is difficult to increase by 1 percentage point, but it is also not easy to fall by 1 percentage point. Their customer loyalty is very high.

What caused the landslide decline?

Peter has never been able to figure out the reason, and what Wongee has shown him is the positive side. Even after he went to Los Angeles, Ontario, where Wongee’s headquarters is located, he did not find out the problem again.

He didn’t know the truth until Liu Man was injured and he met Professor Stephen, Yu Zhan’s teacher, in the hospital. After the two left the hospital, they had a meal together again.

As mentioned above, Wongee also has factories to produce various kinds of canned pet food under its own brand “Wongee”.

In January this year, a batch of canned Wongee pets used spoiled beef, causing serious quality problems, causing hundreds of pets to suffer from vomiting and diarrhea, and some even endanger their lives.

Wongee company reluctantly recalled these defective cans after the situation became very serious. Although they also successively compensated those pet owners, the loss of brand reputation was irreversible.

That’s what started it, and it has

n’t affected Cats’ Garden sales yet.

Seeing that the products of his own brand were boycotted and unsalable, the boss Wongee was anxious.

Being an agent must not be as profitable as selling your own products, and most of them are taken away by Cats’Garden headquarters.

So he has gradually shifted his focus to his own brand in recent years – this is another objective reason for the stagnant sales of Cats’ Garden in the United States.

As a result, after a few years of painstaking management, they returned to the pre-liberation overnight. A series of compensations made their company’s finances strained, and the brand they finally established also stinks.

Wongee was not reconciled, he came up with a bad idea, he paid the advertising company to re-create advertisements for Wongee cans, emphasizing that their cans are fresh beef from New Zealand farms, and Cats’ Garden is from a factory.

This is of course a false advertisement. Wongee wanted to rub Cats’Garden’s brand awareness, but it backfired. After the advertisement was broadcast, the sales of Wongee’s cans not only did not rebound, but also affected the reputation of Cats’Garden. It made consumers think that the previous deterioration Beef is also associated with New Zealand farms and naturally does not want to buy Cats’ Garden products, whose sales have declined at a visibly fast pace.

Upon seeing this, Wongee was worried that Cats’Garden would know what he had done, hold them accountable, and hurriedly canceled the advertisement, but the bad impression has been deeply ingrained in consumers’ hearts.

They’ve cost Cats’ Garden a lot of loyal customers.

Professor Stephen asked Peter at the time, is the Wongee can really the same batch of raw materials as Cats’ Garden?

Peter categorically said no.

At Peter’s age and height, few things can drastically affect his mood. Liu Chengyu’s incident was the first time, and this incident was the second time. He was about to explode with anger!

No wonder Wongee is so active in introducing doll marketing, calling him every once in a while to urge him, begging him in various ways. It turns out that he is not looking at the broad market prospects that dolls can bring, nor does he want to learn the sales model that has been successful in China and Australia, but wants to Take advantage of this mode and make up for the mistakes they made before!

Just as the batch of dolls shipped from Luo Youyou’s factory was about to arrive at the Port of Long Beach in the United States, Peter immediately contacted the American freight company that received the goods, only unloading, not delivering.

Wongee had to show up to Peter when the matter was exposed, apologized and admitted his mistake, and promised that they would compensate for the losses they caused to Cats’Garden.

Peter asked him, “What guarantee do you take? What compensation do you take?”

Wongee’s accounts are worrying, and what’s worse is that they haven’t paid the hundreds of millions of dollars for the last batch of Cats’Garden pet food, not to mention this The payment for the batch of dolls has not been paid.

Luo Youyou trusted Peter and Liu Man, and voluntarily assumed the risk of no payment.

Peter was very disappointed with Wongee Company. He did not want to cooperate with such a dishonest company anymore. He also shared the situation in the United States and his decision with other leaders in the headquarters, and they all agreed to change the agent.

For these things, Peter hasn’t had a good rest these days.

On the one hand, Wongee is unwilling to give up on the big tree of Cats’ Garden, begging Peter to say good things, and if the company declares bankruptcy, then the pet food and dolls will be hard. The payment for goods will be lost. If they are allowed to operate well and the company can be brought back to life, everything will return to normal.

On the other hand, how to find another agency in a short period of time?

This is not an easy task, UU reading www.sonicmtl.

com When Peter decided to sign a contract with Liu Man, he inspected her and her mother for a whole year. What if he just found another unreliable company and made some other fools?

Peter took care of all these troubles himself, he didn’t tell Lina, nor did he tell Liu Man and Yu Zhan.

He stood in an inconspicuous corner today, watched the entire performance carefully, and enjoyed his daughter’s dance and Liu Man’s performance. He was proud of the two outstanding girls.

No matter how bad the troubles at work are, they can’t equal the happiness at this time.

Hearing Jason calling himself, he walked into the audience with a smile, and Jason pointed at Peter with a smile and introduced to the others, “Look, he’s Lina’s father, Peter. If you have pets, you must know Cats’ Garden. This brand, he is the vice president of this company.”

Lina promised to help Jason dance, and she didn’t talk about compensation from beginning to end, she was just generating electricity for love.

Jason thinks that it should be clear, talking about money hurts feelings, so he will advertise for their family.

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