The Greatest Showman - Chapter 754

[Seven Hundred and Twenty Eight Weekend Champions]

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Breaking Records, Renly Hall Breaking Records Again, “Cancer Me” shatters the first-week December box-office record set by “The Last Samurai” in 2003, with 3,001 The million-dollar box office score easily increased the original record by about 30%, and became the first film in the history of film history to exceed 30 million in the weekend box office in this period!

Even in the box office record of the entire December, the premiere of “Me Against Cancer” can rank among the top 20 and temporarily ranks 19th!

From word of mouth to box office, from critics to audiences, Renly once again delivered a perfect answer, only in 2011, this is the third time!

Stunning, in addition to stunning, still amazing!

If “Love Crazy” two months ago, the commercial box office achieved excellent results, it was just “a flash of inspiration”. The factors of the right time, place and people came together, and finally achieved the box office miracle of this love drama work. ; Then this time, “Me Against Cancer” can be said to have completely defeated all market laws and made the most incredible achievement in the North American box office market in the past eight years.

The two works have one thing in common: Renly.

After “Fast and Furious 5″, this new-generation actor who was born with his acting skills initially showed his box office appeal and consolidated his audience base step by step. For certain groups, ” The name “Renly-Hall” has an irresistible attraction, such as literary and artistic youth, such as senior movie fans, such as female audiences.

Not only that, “Crazy Love” and “Anti-Cancer Me” have one thing in common, plus “Buried Alive” as well. The three works are all made at low cost, the most expensive “Anti-Cancer Me” It is only 8 million, the cheapest “Love Crazy” is only 250,000, but the latter has achieved a box office of 125 million in North America, and the income ratio is simply appalling.

This is critical for any production company!

Even independent films, even works of art, still earn a lot of money at the box office. This is not only a kind of ability, it is not just a kind of box office appeal, but also a kind of magic, a kind of ” The magic of the invincible myth.

Maybe it’s too early to say “The Myth of Invincibility”. After all, it’s just four movie works, but think about it seriously, when Tom Cruise’s five consecutive works broke through 100 million in North America, he established his box office superstar in one fell swoop. now that Renly has made four consecutive profits, such a feat is enough to be admired, not to mention that only one of these four works is a commercial film.

Involuntarily, people think of the “Edge of Tomorrow” that is being put into production.

Was it really a stupid choice to turn down “Fast & Furious 6” and a potential Luke Hobbs spinoff in favor of “Edge of Tomorrow”?

Will Edge of Tomorrow really fail miserably?

Was Renly’s choice really blind and impulsive?

Sure, this isn’t Universal’s loss — or to be more precise, Universal’s loss is just that?

From the association of “Anti-Cancer Me” to “Edge of Tomorrow”, it can be seen that people in the industry are paying more and more attention to the choice of Renly.

This can be expressed in another language, industry status, power in the circle, industry influence.

For the first time, Renly was so qualified.

In the recent period of time, many, many things have happened around Renly, dazzling, wave after wave, almost breathless.

But now it looks like it’s a good thing.

In the North American weekend box office charts in the first week of December, “I Fight Cancer” was crowned the champion without any suspense with the gesture of creating a historical record!

With the exception of “My Cancer-fighting Me,” the other films, as expected, performed horribly.

“Twilight: Breaking Dawn (Part 1)” in its third week of release, the box office plummeted 60% again,

After two consecutive weeks of bleeding, he only harvested 16 million US dollars in three days over the weekend, ranking runner-up.

The accumulated box office in three weeks is 246 million, and the box office data for the opening weekend alone accounts for 56%. The characteristics of fan movies are clear at a glance.

The “Muppet Movie” in its second week of release was still a mess, and despite the unsatisfactory premiere box office, the second week dropped by as much as 60%, and only won the weekend box office of 11 million, ranking first 2nd runner-up.

This media comprehensive review has achieved 75 points of outstanding performance, but the box office performance is really unsatisfactory. Fortunately, the production cost is only 45 million, and the cumulative box office has reached 56 million in two weeks. , and hope to be profitable.

The work “Hugo” directed by Martin Scorsese was enthusiastically sought after by film critics. After winning the Oscar statuette with “The Departed”, the old man threw off the burden and returned to the original. Instead, the work once again showed innocence and spirituality. It’s a pity that the box office market didn’t buy it. This weekend’s box office was only 7.5 million, and the accumulated data for two weeks was only 25 million.

As expected, the awards season works have not yet developed, and the commercial works are weak. “The Muppets Movie” and “Hugo”, two well-received works with a certain box office driving force, both encountered Waterloo, but only There is a “Breaking Dawn” that has a strong box office performance and is also a fan film with congenital deficiencies, all of which have created good conditions for “Anti-Cancer Me” to achieve excellent results.

However, if you take a step back and think about it, if there was no media containment at the beginning of the year, if Renly hadn’t missed the Oscars for the “anti-cancer me”, if there was no accident at the premiere, if there was no malicious hype of the news media, if there is no ” “Don Quixote”‘s six Grammy nominations, if there is no “Love Crazy”, the North American box office is approaching the 100 million threshold… Then, can “Anti-Cancer Me” still achieve good results?

Even the “Hugo” with a comprehensive rating of 83 by the media has no market rules that can be broken. Can the “anti-cancer me” be broken?

I’m afraid no one can guess.

Because these subjective conditions and objective environments exist, the “anti-cancer me” ushered in a box office outbreak.

It is still unknown how long the box office of “Anti-Cancer Me” will last. It is not easy to replicate the miracle curve of “Crazy Love”, although the average box office in North America has now risen to 200 million , but for these small-cost productions, 100 million in North America is still an unattainable indicator.

But one thing is for sure, 2011 was a year for Renly.

Following the positive results of last year’s “Pacific War” and “Buried Alive”, this year’s “Fast and Furious 5”, “Crazy Love” and “I’m Anti-Cancer” have all won the North American weekend box office champions, especially considering the latter The artistic attributes of the two are even more rare.

In terms of commercial value, Renly has shown great potential, waiting to be developed and tapped, which makes people more and more looking forward to the box office results of “Edge of Tomorrow” – this will be Renly’s first super commercial blockbuster starring the so-called Whether the “box-office appeal” of the company is a bunch of bubbles or a real thing, it will be known at first sight.

Not only that, but the two works “Crazy in Love” and “Me Against Cancer” have also attracted much attention in the awards season. As Roger Ebert said before, these two sketches can make Renly continue Will the second year take its place in awards season?

But movies aren’t just one area where Renly excels.

It is always easy to forget that Renly has also received a lot of recognition in terms of music, and has shown no less talent than acting!

However, people are getting used to it now, and maybe one day, this will be another killer for Renly.

This week, “Anti-Cancer Me” won the weekend box-office championship with almost double the number of runners-up. This performance is astounding; on the other hand, the album sales of “Don Quixote” also ushered in a blowout. Indie music lovers in North America ushered in a carnival feast!

The first is the Grammy nomination. Among the nomination frontrunners, “Don Quixote” is undoubtedly the most topical, and at the same time, it is the least popular and least recognized, far surpassing the Blessed Sons and Blessed Sons. The Bon-Iver band grabbed everyone’s attention, so driven by curiosity, sales ushered in an explosion.

Then, “I am anti-cancer” took the lead in the hot topic list. UU reading www.sonicmtl.com even brought “Don Quixote” into the public eye with Renly’s keywords, even if it was just a One in a hundred people got interested, which is a huge exposure for “Don Quixote.”

Naturally, “Don Quixote” has become the most watched and discussed album in the music market this week. Asked, is there a track from the album “Don Quixote” in “Me Against Cancer”?

127,000 sheets!

“Don Quixote” has made 127,000 copies in this week!

You know, this album has been released for 12 weeks, and the cumulative sales are only 112,000 copies; now, in just one week, the album sales have reached 127,000 copies, far exceeding the previous 12 Weekly cumulative figures, the total sales more than doubled directly!

From this perspective, we can see why publicity is so important, why film production companies and record production companies place so much importance on publicity and distribution, and why are the days when the fragrance of wine was not afraid of deep alleys gone… and, Why Grammys and Oscars are so important.

The same album, before and after the promotion, before and after the nomination, the waves created are so different!

This is just a nomination. If it is an award, the doubling effect will be even more obvious.

Each year’s awards season, in the final analysis, is not so much a battle of reputation as a battle of interests.

With a single-week sales explosion of 100,000, “Don Quixote” soared to the top of the Billboard album chart in the second week of December without any suspense!

Dominate strongly!

Champion, second champion: one for film, one for music.

With such momentum, who can match?

[End of this Chapter]