The Greatest Showman - Chapter 284

[Two hundred and eighty-one box office]

In the film industry, point screening is a very normal screening process. Art films will meet a small number of audiences in the form of point screenings, and then promote them through word-of-mouth communication, and then attract more audiences to the cinema. Towards the expansion, and finally decides whether to fully release it according to the performance of the box office.

Generally speaking, screening venues with more than 700 venues are called public screenings, and 1,500 venues are large-scale public screenings.

In addition to art films, Disney’s cartoons will also choose to show on stage.

However, Disney’s “point screening” is quite special. Their screening venue is Disneyland. Although there are only a few screening halls, the passenger flow is not comparable to that of ordinary theaters; and such “point screening” is also accompanied by grand ‘s premiere, the specs are no small feat.

Therefore, in the historical rankings of the box office of a single hall, Disney cartoons easily swept all the seats in the top ten. The single hall data of 793,000 US dollars created by “The Lion King” in 1994 has not been broken by anyone so far. , far ahead.

When people mention the box office list of a single hall, they usually add a “live-action movie” as a prefix to distinguish them.

At present, the single-house box office record for a live-action movie was created by “Dreamgirls” in 2006. The data of US$126,000 surpassed the US$100,900 of “Brokeback Mountain”, making the historical record in the bag. middle.

This is also as of 2010, the only two works that have a box office of more than 100,000 US dollars.

As for the single hall results of thriller horror movies, due to the particularity of the subject matter, the performance is generally sluggish. In the film history list, it did not even rank among the top 40. The highest ranked “Witch Blair” was released in 1999. Created a single library data of 63,000 US dollars, only ranked 43rd.

Interestingly, 63,000 is the data obtained after “Blair Witch” added six venues in the second week of its screening, and its single-hall box office of $56,000 in the first week of its screening, which is in the horror and horror. In this data list of genre movies, it occupies the second place on the list.

It can be seen that the spread of word of mouth is the best box office catalyst for any type of film.

In addition, the $49,000 single-house score of “Smart: Ghost Recording” during its screening last year was the third-highest in film history.

Now, under the spotlight and the crowd, “Buried Alive” has shown an incredibly powerful appeal, and even beat “Smart: Ghost Record 2” in terms of discussion heat. Over the weekend, two city art academies in Los Angeles and New York The bustling scene of endless lines is the most direct manifestation, which makes major media express great expectations for the movie’s single-house box office, and some people even speculate whether this work can replicate the trajectory of “Witch Blair” , out of the miraculous box office curve.

In the end, “Buried Alive” did not disappoint. In the first week of the screening, it handed over a box office figure of US$46,000 for a single venue, which caused a tsunami of exclamations!

Judging from the data of “46,000” alone,

there is nothing to be sought after, and this result can only barely rank among the top 100 box office rankings of live-action movies. Among the horror movies It only occupied the fourth place, and failed to break the blockade of “Blair Witch” and “Smart: Ghost Recording”.

This is indeed a good result, but far from the level of the book.

However, the two works “Blair Witch” and “Smart: Ghost Recording” were heavily promoted before the screening, releasing news in the form of viral videos and viral news, making people mistakenly believe that the stories in the movies are true. Yes, the movie is completely a real documentary, which undoubtedly arouses the curiosity of the audience. Even if you don’t care about horror movies, you can’t help but go into the movie theater; the follow-up also carried out further rendering, between the real and the movie. The lines were completely blurred, laying a solid foundation for the box-office miracle, and the camcorder’s pseudo-documentary shooting method officially became popular.

In contrast, “Buried Alive” did not carry out any form of publicity before its release. After being sought after by Toronto and Telluride, even magazine interviews were not carried out. It just relied on word of mouth to spread and spread, and Renly Your own topic gimmicks attract more attention.

It’s like a nobody who came out of a mountain village, suddenly appeared in the boxing ring, broke everyone’s expectations, fought with the active boxing champion for fifteen rounds, and still was not knocked down, just because of the disadvantage of points. lost the game.

Yes, he lost, but the shock did not diminish in the slightest.

This is the current situation of “Buried Alive”.

What’s more, “Buried Alive” does not have the gimmicks of a pseudo-documentary. It is a solid independent film. It completely relies on the director’s skill and the ability of the actors to impress the audience. Under the infection and drive of the lack of freshness, it has created such achievements. , any praise is not too much.

The media does the same.

“The box office of the single hall has achieved good results, and ‘Buried Alive’ debuts as a dark horse!”

“Another ‘Smart: Ghost Recording’? ‘Buried Alive’ defeated the opponent in the way of the opponent and turned out!”

“One ticket is difficult Please, this year’s Halloween’s biggest variable is: Can ‘Buried Alive’ recreate the box-office miracle of ‘Smart: Ghost Record’?”

“During the screening period, the topic exploded, and after the small screen, Renly Hall once again shined on the big screen! ”

From Toronto to Telluride and then to the North American market, ‘Buried Alive’ continues the blowout craze of word-of-mouth.”

“The biggest surprise of the year? ‘Buried Alive’ has ushered in the enthusiasm of audiences and film critics!”

“Forty thousand in a single hall Six thousand dollars, the second ‘Blair Witch’ reappears.”

“A sudden emergence, ‘Smart: Ghost Record 2’ ushered in its biggest competitor in advance: ‘Buried Alive’!”

“The word of mouth is booming! ‘Buried Alive’ staged a miraculous counterattack ” Is this situation

so familiar? A year ago, the miracle of ‘Smart: Ghost Recording’ reappeared!”

“The ‘Fast and Furious 5’ crew collectively blessed. ‘Buried Alive’ hits the spotlight! ”

…

News of all sizes spread overwhelmingly, especially under the strong attention of the two works “Fast and Furious 5” and “Smart: Ghost Recording”, there are more than 150 companies The media reported on the outstanding performance of “Buried Alive” — Focus Pictures has not even had time to exert force, the spread of word of mouth has greatly exceeded expectations, and the performance of the box office has also greatly exceeded the plan!

Such momentum is even stronger than the works that have been released on a large scale. This is definitely a perfect opening.

There is no doubt that “Buried Alive” has become the biggest surprise of the week, showing a strong momentum that is definitely not inferior to “Smart: Ghost Recording 2”, and even suppresses competitors of the same type in terms of topic heat.

At the beginning, “Smart: Ghost Recording” brought the humiliation of the opponent, but now the sequel works have felt it from the opponent, which is really humiliating.

In the third week of October, “Smart: Ghost Story 2” was grandly released in more than 3,200 theaters. Although the word of mouth was a mess, but relying on the topics created by the previous work, the sequel still easily attracted a large number of audiences into the theater. , and finally earned $40 million at the box office, easily crowned this week’s weekend box office leader!

That’s enough to make distribution company Paramount smile for a work that cost less than $3 million to invest.

Even if the hot topic is robbed of the limelight, even if the word-of-mouth feedback is far less than expected, even if the media is overwhelming, even if the follow-up box office trend is unsustainable, so what?

The box office results of the opening weekend have already made Paramount a big profit, and all the income after that is the rhythm of sitting and counting money, which is the most important.

Behind “Smart: Ghost Recording 2”, “Stupid Funny Show 3D”, “Red Flame Battlefield”, “From Now on”, “Social Network” and other works occupy the remaining seats in the top five.

Among them, there are quite a lot of focus topics. “Red Flame Battlefield” gathered Bruce Willis, Helen Mirren, Morgan Freeman (-Freeman), John-Malkovich (John-Malkovich) ) and other big-name stars, and received a lot of praise at the same time; “from now on” is a work created by Cline-Eastwood (Cline-Eastwood) and Matt-Damon (Matt-Damon); Social Networks”, the biggest seed of the awards season so far…

and the 3D movie boom that has been high since last year’s “Avatar”, last week’s “Silly Show 3D” and next week’s “Chainsaw 3D”, these All are hotspots among hotspots.

But even so, “Buried Alive” still made a bloody road, and eleven theaters achieved a weekend box office data of $566,000, making it a strong place in the top 20 of this week’s North American weekend box office rankings!

Occupy the nineteenth position, and behind him is the “Pirates of Dreams” that swept thousands of troops this summer.

This is the only work in the top 30 on the weekend list that has less than 300 theaters. “Eleven”, there are only 11 theaters in the district, and “Buried Alive” has achieved such excellent results. , can enter the 2010 biggest dark horse candidate ranks!

From discussion heat to word-of-mouth feedback, UU reading www.sonicmtl.

com From the box office of a single hall to the degree of focus, “Buried Alive” has written its own miracle, which also makes the name “Renly-Hall” widely spread again, and no one can separate “Buried Alive” and Renly Looking at it, it can be said that “Buried Alive” made Renly, or it can be said that Renly made “Buried Alive”, but there is no doubt that whether it is “Buried Alive” or Renly, they have won the recognition of the audience.

However, point screenings are just point screenings. The success of point screenings cannot mean the success of extended screenings. The views of senior professional movie fans cannot represent the preferences of the general public. During screenings, they are highly sought after, and after the extended screenings, the audience refuses to pay. Such a case Countless.

What kind of box office results the work “Buried Alive” can achieve, and what the prospects of the awards season will be, everything is still unknown.

You know, “Buried Alive” must face “Chainsaw 3D”, “Harry Potter and the Deathly Hallows (Part 1)”, “Super Villain”, “Tangled”, “Narnia” “Legend: The Voyage of the Dawn Treader” and other works have continuously impacted, this is a rare summer battle in recent years, and the intensity is not much less than that of the summer.

So, what are the odds of being “buried alive”?

[End of this Chapter]