The Greatest Showman - Chapter 2000

[One thousand nine hundred and sixty-four is of great significance]

do you remember?

Just three weeks ago, the premiere of “Interstellar” attracted a lot of attention – the

industry consensus is that “Leonardo DiCaprio in the ‘Titanic’ era is the last big star in Hollywood”, there After that, Johnny Depp and Robert Downey Jr. had a good performance at the box office, but the overall market influence and cultural penetration gradually declined. With the success of “Spider-Man”, the North American film market is moving towards With the development of “adaptation copyright”, the personal power of actors and directors is gradually weakening.

Then, “Can Renly Hall become the last superstar of Hollywood in the 21st century?” This has also become the focus of close attention within the entire industry.

Such questions are not answered by actors, not by professionals, not even by the six major Hollywood studios and Wall Street capital, but by the market, by history, by time, and by the public. All answers are Hidden in the corners of society.

Only three weeks later, “Interstellar” is still gathering the attention of the entire North America, because the answers to related questions have finally given the outlines and corners.

From the hot topic of the live broadcast at the Sundance Film Festival at the beginning of the year, to the hot focus of the “Jimmy Tonight Show” on social networks, Renly is consolidating its social influence and cultural penetration step by step. It can be a microcosm of peeking into history:

many accent discussions started with the Cockney accent as a starting point are not just discussions of simple accents, or even discussions of actors’ professional proficiency, but real discussions about “language and culture”. discuss.

Renly mentioned a detail in the talk show: In fact, everyone’s speech content and expression are traceable, personality characteristics, growth environment, class status, education level, etc., all permeated in one sentence. In one line, it becomes an integral part of shaping a complete personality and image, an indispensable and important part.

The prevailing view has always been that it was just a “picky fetish” of the aristocracy and elites, a way of showing off their wealth and class; but now it is realized that even Manhattan and Brooklyn, even San Francisco And Auckland, those subtle differences can be clearly felt, these details permeate all aspects of life, and also build the basis for differences in perception and racism.

The only difference is that the elites have enough wisdom and time to see the essence through phenomena, while the general public loses this power of observation in the busy daily life.

But in fact, to study life and experience life, this is a basic right that everyone should have.

As for whether to choose good or evil, to discriminate or to accept, after seeing the essence through phenomena, that is another topic.

Accent is just one topic of discussion,

With verbs such as “spin” becoming the latest buzzword on the Internet, and “Home Alone” and the Jewish festival of Hanukkah sparking countless hilarious jokes, these details can clearly feel Renly’s powerful influence on pop culture.

Most directly, “dress like Renly” has become the latest trend on Twitter, Instagram and Facebook.

“Vogue” magazine said of Renly’s fashion, “Simple and elegant; clean and neat; comfortable and decent. But charming.”

In the second half of their summary statement, they also mentioned such an interesting phenomenon:

“Renly- Hall’s clothing mixes, it’s rare to find his insistence on brand or fashion, a Burberry trench coat might be paired with a Uniqlo T-shirt, a Savile Row handcrafted shirt might be paired with Vance’s skate shoes, whether A Nordic niche designer, a fast-selling fashion chain brand, or a top luxury brand, he can always combine his own characteristics to complete the combination, giving these clothes their own vitality, the kind of charm that bursts from the inside out , let ‘fashion’ become a part of him.”

Over the past few years, every time Renly appeared in major public occasions, award ceremonies or premieres or film festivals, his dress has always been praised by the fashion field; But it has never been able to really detonate the focus. The main reason is that Renly’s actor image is too strong, so that other aspects have been covered up, and the agents and publicists have not concentrated on promoting the discussion on social networks——

Those so-called street fashionistas, including actors and singers, have to spend a lot of time and energy running their social network presence, driving relevant discussions systematically and rhythmically, and then slowly cementing their image.

This time, the fashion collocation of the premiere of “Interstellar” sparked discussion, and then the dress of “Jimmy Tonight Show” attracted countless attention, and the publicity team of Warner Bros. The pictures of Renly’s daily life gradually increased, coupled with the promotion of professional fashion magazines headed by “Vogue”, and then the influence and penetration spread irresistibly.

There is even an account on the photo wall, dedicated to uploading photos of Renly on different occasions, and then analyzing the brand and source of each part, including accessories such as watches, brooches, squares, and even socks. , showing all aspects of Renly’s fashion.

In just one month, the account nicknamed “Renly – What is Hall Wearing Today” has gained 8 million followers and created a series of official historical records on the photo wall – the fastest fans exceeded 1 million, Three million and five million, and the momentum continues to soar. It has become a beautiful landscape on social networks. This has also opened up a new field. Later, other fans have also opened up for their idols. It has also become a trend to create accounts, or to introduce accounts that focus on what artists are wearing.

But none of the accounts were as popular as the pioneers, and while other accounts soared past one million followers, “What Renly Hall Wears Today” has surpassed thirty million.

This is the difference!

“Renly Hall”, the influence of the name on the entire culture and art, is changing history, even the most critical and demanding professionals have to admit: “The last Hollywood star is born”.

Renly is now even more powerful than Leonardo at his peak. Thanks to the existence of social networks, Renly’s influence has been magnified tenfold and a hundredfold, and then created a terrifying wave of the times.

Compared with the box office, social influence and cultural penetration are more powerful, just look at “Star Wars”, although the box office figures are not comparable to “Titanic” and “Avatar”, but when it comes to the status of North American film history If so, “Star Wars” has a high status and even the Marvel series can’t match it.

Of course, one of the direct manifestations of market influence is the box office numbers, as evidenced by the booming box office of “Star Wars: The Force Awakens”.

Now, the same is true for Renly. The influence of “Interstellar” is on the rise. Many viewers actually don’t like sci-fi movies or are not interested in movies, but they always feel that they can’t be behind the times, and they always feel that they can’t be around The only outsider who hadn’t seen the movie, went into the movie theater one after another, opening his wallet for the movie even though he hated the work.

It was under these circumstances that the third weekend of “Interstellar” did another miracle at the box office – so people always say “time makes a hero”, this movie came out in the right way at the right time, history It was born unexpectedly.

If “Interstellar” is still released on the Thanksgiving schedule in November as originally planned, then there is a high chance that it will not be the way it is now – the competition of “The Fault in the Stars” is one aspect, “The Jimmy Tonight Show “The situation is on the other hand, and the changes within the entire industry after the Oscars cannot be ignored.

One by one accidental coincidence, this unintentionally created a new height of “interstellar crossing”.

In the third week of June 2014, “Interstellar” successfully controlled the drop of 30% in the third week of its release, and brought a surprise again with a near-perfect drop figure. It took 4,000 in three days over the weekend. The two million box office has sparked an exclamation from the entire North American market!

The opening weekend box office is the 57th in film history; the second weekend box office is the 11th in film history; the third weekend box office is the fifth in film history.

The box office counter-attack curve of “Interstellar” is really too sturdy and too magical. Even “Gravity”, which debuted at the end of last year, was slightly inferior. Countless professionals couldn’t help but be amazed and amazed— The box office curve that broke out on the opening weekend and continued continuous follow-up like “The Avengers” has appeared too much in the summer, UU reading www.sonicmtl.

com And the counter-attack curve like “Avatar” has never appeared in the summer file, and now I finally know it.

The magical box-office curves of “Avatar” and “Titanic” were all created in the winter, released at the end of December, and then continued all the way to the next summer, changing the North American market step by step. The highest box office record; but this situation has never appeared in the summer.

The core reason is very simple: the publicity is in place.

Because everyone knows that the summer season is the hottest time of the year, and it is also the most suitable time to enter the cinema. The major film companies start their operations early. When the movie is released, the audience will return with great enthusiasm and enter. Cinemas, and then continue the curve of the box office trend based on word-of-mouth feedback – excellent works are often able to get enough support, but it is very, very rare that good word-of-mouth works are not noticed in the early stage and complete counterattacks in the later stage.

Now, “Interstellar” is hitting a higher box office limit bit by bit. According to the box office drop in the third week, 300 million in North America has been settled, and 400 million in North America is basically clear!

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[End of this Chapter]