The Black Card - Chapter 812

[Chapter 810 No publicity strategy]

In the midst of this feast where capital pushed Shi Lei to a higher stage, in the carnival of announcements and pop-up valuations reaching new highs, some careful people discovered that Shi Lei had always been the right-hand man , and even Yao Er, who appeared as a spokesperson, actually did not play any role in this important milestone of financing other than announcing the launch of Qixuan’s Series B financing.

Yao Er seems to have quietly withdrawn from Qixuan’s management, and some people can’t help but start to worry about Qixuan’s future, even if Qixuan’s valuation of 2.6 billion makes its rival Chongbai seem worthless.

Some people think this is Shi Lei’s last resort, thinking that Qixuan will surely triumph all the way, but they ignore the heroes who have played the most important role in the more than six months since Qixuan was founded.

Some people have even posted on self-media such as Weibo and WeChat Moments that Qixuan quietly changed managers at the most critical moment of Series B financing.

Shi Qiang surfaced, and Xu Zhida also surfaced. In these self-media analysis articles, everyone has clearly realized that Shi Qiang and Xu Zhida teamed up to replace Yao Er’s position.

And Shi Qiang is the lead investor in Qixuan’s Series B financing, which can’t help but make many conspiracy theorists speculate more.

Shi Lei asked Yao Er if he wanted to stand up and explain, but Yao Er said it was not necessary. This was simply free marketing and the best opportunity for those doubters to truly realize Shi Qiang’s true ability.

After Shi Qiang took office, there were no drastic reforms. All the structures built by Yao Er for the company were retained. This seemed to respond to those doubts from another level. It seemed to tell those who were afraid that the world would not be successful. Conspiracy theorists believe that the so-called crisis of Qixuan’s coaching change does not exist. This is just a routine adjustment of Qixuan’s internal strategy.

Unfortunately, this signal was so weak that even though some people raised such a point of view, they were quickly drowned in more doubts.

The first move Shi Qiang and Xu Zhida made after taking office was to continue Shi Qiang’s layout in Lingdong Province and announce the opening of the market in two other cities in the Pearl River Delta.

But this kind of announcement is only an action, not accompanied by any words.

In each of the two cities, 10,000 dazzling bright yellow vehicles were quietly scattered in every corner of the city’s main urban area with almost no publicity.

If another reporter who is also a city resident had not accidentally noticed a neat row of Qixuan bicycles during his morning jog, no one would have even realized that Qixuan had launched a new market.

Although the reporter is also a citizen, he has enough professional sensitivity. He immediately searched online, but did not find any news about Qixuan entering the city where he was. He was keenly aware that he would have an absolutely perfect news today. Excellent news material.

He immediately went home and took out his SLR camera and took a picture of the row of Qixuan bicycles. Then, he opened the Qixuan Bicycle APP that he had downloaded on his mobile phone and drove his car around the city to look for it.

Sure enough, rows of dazzling bright yellow cars are parked at bus stops, at the entrances of large residential areas, and at the entrances of large shopping malls.

Qixuan Bicycle has indeed entered this city, but why don’t they even publicize it?

Is it because there were coordination problems after the coaching change, or is it because the newly appointed head of Qixuan is too confident and believes that Qixuan Bicycle is already strong enough that it does not need publicity?

It was past eight o’clock, and the city that had slept all night had completely woken up. The reporter found that many people were hanging around Qixuan bicycles, and at least 80% of them took out their mobile phones to try to scan the QR code on it, not necessarily because they wanted to ride away. However, it is obvious that these people want to download the Qixuan Bicycle APP to their mobile phones first.

The reporter was sitting in the car thinking deeply, and soon saw that the row of at least twenty bright yellow cars had disappeared. They had all been ridden away, ridden in different directions, and scattered in every corner of the city.

He hurriedly made a phone call to the newspaper office and told him that he had a news story to follow today and would arrive at the newspaper office a little later.

Then, the reporter drove around the city like an investigator from Qixuan.

He saw that in the places where Qixuan bicycles were gathered that he had found before, there were still three or five bicycles left, and most of the drop-off points were empty.

After nine o’clock, which is the time to go to work, wherever the reporter’s car goes, he can find several Qixuan bicycles scattered nearby on the APP.

This shows that these bicycles are really used by citizens. Although Qixuan has not carried out any publicity, it is obvious that the Qixuan bicycle brand and this new mode of travel have long been deeply rooted in the hearts of the people, even in this city. , the only difference is when it is released.

No wonder Qixuan didn’t do any publicity. They may also hope to test it in this way to see the ability of Qixuan bicycles to launch the market.

And now, at least according to this reporter’s investigation, the start is very good.

This does not mean that Qixuan can completely abandon publicity, but at least Qixuan no longer has to actively and high-profile publicity as before.

The reporter realized that the heated discussion on the Internet about Qixuan’s coaching change during this period was also one of the important factors leading to this situation.

In the car, the reporter took out his laptop, typed out a report, and then sent the report directly to the mailbox of the director of the news department.

A phone call was made, and the reporter briefly described the incident and clarified his point of view.

The director pondered: “Do you think this silent opening of the market is a manifestation of the strong confidence of the new head of Qixuan? What you mean is that Qixuan does not have any internal struggles. The discussions online during this period are simply Are you worried?”

The reporter did not hesitate. He said: “Judging from the popularity of the Qixuan bicycle on the first day it was launched today, it is probably the case. After all, you would never dare to do this without strong confidence. Even, even if This is really due to the connection problem caused by Qixuan’s change of leadership, but the final result is that citizens have a high degree of recognition of the Qixuan brand. So, from a news perspective, it will only help if we go against the Internet opinions For our news reports.”

The director understood what the reporter meant, that is to say, everything is based on the current results. Regardless of whether there is a problem with Qixuan, at least the result is on Qixuan’s side. On one side.

So, at this time, the internal problems of Qixuan are no longer important. What is important is that the brand of Qixuan has even become strong enough to completely open up a market without publicity.

“Okay, you and I will jointly sign this article of yours, and it will be published in today’s evening paper!”

“Director, don’t forget our WeChat official account and our official Weibo account. In these two places, we don’t need too many Just send the photos directly. I have a lot of comparison pictures of the same place and the same angle. I will make these pictures as soon as possible and send them to your email.” “Okay,

but be quick! Don’t let it go. Other online media are ahead of us.”

The reporter opened the laptop again and began editing the pictures intensively.

Soon, he made nine long pictures, editing in all the places he walked today, and he couldn’t even bear to waste any picture.

1.

(End of chapter)