Rebirth: How a Loser Became a Prince Charming - Chapter 550
[Five hundred and forty-eighth district No. 2~]
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Overwhelming TV commercials, specialty stores in major cities popping up like mushrooms after rain, giant posters in huge city shopping malls, and newspapers and media related to all fashions, all of them have suddenly appeared in the eyes of ordinary people. before.
Korea, Japan, Hong Kong, Singapore, the cities where the original L’Oreal makeup agency was originally received, received the order to expand their headquarters at the first time.
As the final destination of this Asian expansion, the huge market share of China Mainland makes them determined to win.
As a result, Qin Guan, an actor who had only had a small bubble, was surrounded by L’Oreal’s advertisements and entered aggressively.
When everyone turned on the TV, there was an overwhelming introduction of L’Oreal’s various types of whitening cosmetics, and a new term was naturally brought to the eyes of Chinese and male compatriots.
It turns out that men should also pay attention to their grooming. Large pores, blackheads and shiny surfaces are no longer a sign of a man, but a skin problem.
And more and more people, under the leadership of this kind of advertisement, also began to pay attention to their old rough face.
Maybe it’s time to buy a professional face wash for men, just use soap and stuff from your wife, what’s the matter?
Social Ying, who is at work, will inadvertently reveal the smell of cologne, and in the eyes of many colleagues, she will send out an invitation to a romantic time after get off work.
They all felt the same way about men’s skin after seeing the advertisement of Qin Guan’s men’s face wash.
It turns out that if you keep yourself neat and beautiful, there will be foreigners who will embrace it, and the word smug, from today on, is no longer the patent of human beings.
Those over-the-counter cosmetics opened in major shopping malls can no longer meet the purchase volume of ordinary people at this time, and with the operation, more large supermarkets have become the preferred sales channels for this cosmetics agent.
I don’t know which day, when the people among them walked into the most common local supermarket chains such as Carrefour and Wumart, their cosmetics section was redecorated.
It is a small counter that is lighter and lighter than that of a large shopping mall, and some home-type cosmetic products have been filled with dangdang on the supermarket shelves at will, and it is clear at a glance.
L’Oreal has entered thousands of households in China with the appearance of “I’m on your side”.
In order to meet the needs of Chinese consumers, more cosmetics for Asian skin types have also been developed by their technical department.
In response to such heat, some ordinary people who had long forgotten about Qin Guan, a handsome young boy, were once again brought out the long-cherished memory by these advertisements.
“Oh, I know this baby. Isn’t that the kid who played Xuzhu, but he is really handsome!”
“Yeah, it is said that I went to study abroad. Look, they are all handsome!”
“Oh my God, this is conquering the foreigners again. It’s really fighting for the face of the Chinese people. What, his aunt, can you buy a face wash for your family?”
Buy it, you must buy it.
Although L’Oreal at this time was much more precious to ordinary people than their usual Pechoin and Dai, but they couldn’t hold back their children’s joy and admiration.
And when this brand is fully rolled out in China, the sales report for the whole month is placed on the table of L’Oreal headquarters.
In one month’s sales, the performance of a sales area in Guangzhong mainland is 853 million yuan. It is such a young and new market that it has become the second place in L’Oreal’s global sales area.
Chinese people are terrible, and China’s huge market spending power is even more terrible.
And the sales volume of L’Oreal men’s single product actually ranks in the top 8 in the total sales ranking, which is even more stunned by the attention of the brand’s executives.
“Who is responsible for this issue of L’Oréal’s men’s global advertising campaign is very insightful and worthy of appreciation.
”
“It is really a wise decision to choose two Chinese people, Gong Li and Qin Guan, as the spokespersons of L’Oreal. You can inform the Guan Group and let them pay more attention to the local actors in China.”
“Well, yes, since the market is so huge, I think we can just focus on the spokespersons in the Asian circle.”
“Seconded.”
“agree!”
The choice of an Asian spokesperson about the general direction of L’Oreal in the later period was achieved under the shock of the sales of this time, which broke the table.
As for such a decision, it is naturally impossible for other actors in Asia to know about it. Of course, if you know about it, you can only swallow your teeth. Who makes your family less?
Different from L’Oreal’s publicity strategy of rushing to the mass LU line, Tiffany has a very high level of cooperation with the China Jewelry Association, the China Brand Development Promotion Organization, and the local jewelry tycoon Dai Mengde, taking the high-end LU line as the first standard, only in China With the positioning of flagship stores in several major cities in China, UU Reading www.sonicmtl.com started their journey in Asia.
And the way they adopted is quite rich, and they only open the most luxurious stores in the most cutting-edge squares.
The whole glass wall, unified decoration style, huge venue and excellent service all show the determination of this top jewelry brand to settle in.
Shanghai Liujia, the Pearl of the Orient, became the center of China’s economy as early as the late 1990s, and must be the first cities to be inspected by these top luxury goods.
As if it was negotiated, the renovation and unveiling were completed at the same time.
Beijing Wujia, the political and cultural center of China, and the huge population base is one of the reasons why Tiffany is the first choice for this city.
The power of the two, the municipality directly under the central government is evident. This is also a port city in the north, and it has a geographical location that cannot be missed.
A family in Guangzhou and a family in Shenzhen, these two places that are close to each other, have come to the forefront of everyone in the rising waves of the south.
One in Chongqing, two in Shenyang, Chengdu, Hangzhou, Zhengzhou, Wuhan, Nanjing, Xi’an, Qingdao, Jinan, Harbin and Kunming all left Tiffany’s footprints at the same time.
Among these important provincial capital cities, one by one welcomes the arrival of a new jewelry concept.
Small fine jewelry, design jewelry, and limited edition jewelry.
It turns out that this is the concept of high-end jewelry design and sales.
As a result, the jade carvings laughed, as did the traditional jade jewelry shops with their own seal carving and design capabilities.
This is all the leftover stuff played by the middle and old ancestors.
old.
(.)
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