Magic Industry Empire - 632. Chapter 632 National Brand Image

October 1st is a very memorable day for Xu Yi, but for the people of Sainz mainland, it is not any special date.

Even in the Kingdom of Lampari, October 1st is nothing special.

Only in Bangta City, on October 1st of each year, it always looks a little different from usual.

Because this day is the start day of the Bangta City Ring Road Cycling Race.

In addition to the civil strife in the Kingdom of Lampari last year, which forced the cancellation of the race, since the New Flying Merchants Association proposed to host the race four years ago, each April 1st and October 1st are within one year of Bangta City. The most lively day.

Over time, this has even become an important festival for the people of Bangta.

Especially for this year’s autumn city road cycling race, due to the cooperation between the Bangta City Lord’s Mansion and the New Flying Chamber of Commerce, a full month’s advance began in the Kingdom of Lampari and several surrounding countries, making it close to the race day. , Countless people who came here wanting to participate in this competition flocked to it.

Some people even rode their bicycles from a place at least more than 800 kilometers away from Bangta City.

“Bunta Daily” reported such deeds after rendering, and it ignited everyone’s enthusiasm for participating, making this road bike race the number of participants hit a new high in one fell swoop, far surpassing previous races.

On the day before the competition day, which is the registration deadline, the final count of the number of people who signed up for the competition actually exceeded 60,000.

Of course, the reason why so many people signed up for the competition, apart from the good publicity of the Bangta City City Lord’s Mansion and the New Flying Chamber of Commerce, there is also a crucial reason, that is, the prize money of this competition is far more than the previous one. .

According to the event bonuses announced by the New Flying Business Association one month in advance, and according to the tradition of previous events, as long as they can get the top 100 in the event, there will be cash rewards.

Only this time, the New Flying Business Association has greatly increased the reward standard.

From the fifty-first to the hundredth place, one hundred gold coins will be awarded to each.

From the 11th to the 50th, each will be awarded 300 gold coins.

From the fourth to the tenth place, each will be awarded 500 gold coins.

The third place will be rewarded with one thousand gold coins.

The runner-up will be rewarded with two thousand gold coins.

The champion is rewarded with an astonishing five thousand gold coins!

When the major newspapers announced the award standards set by the Xinfei Chamber of Commerce, it caused a stir everywhere.

The champion must be rewarded with five thousand gold coins!

If you can win the championship, you don’t have to worry about it for the rest of your life!

Even if you can’t win the championship, you will have two thousand gold coins to win the runner-up, which is also an amazing wealth.

And as long as you break into the top 100, at least one hundred gold coins will be credited.

Although a hundred gold coins are not particularly large for many people in the current Bangta city, it is still attractive to people in other places.

So just for this ridiculously high prize money, it also made countless people rush to this event.

“Hey, President Xu, I have to say, you are such a big deal.” City Lord Rivell and Xu Yi stood together behind the podium at the opening ceremony, looking at the darkened crowd at the beginning of the game through the curtain, and couldn’t help but sigh with emotion. Said: “Even if you don’t mention the promotion and organization costs, all the bonuses alone add up to more than 30,000 gold coins. Moreover, this event is only a charity event, and your new flying business association can’t get any income from it. I Think…Except for Chairman Xu, no other businessman would do this kind of thing, right?”

“No, Lord Earl, you are wrong.” Xu Yi shook his head and smiled: “Although our Chamber of Commerce has no way to get real benefits from this event, it even invested close to one hundred thousand gold coins for it. But if we say we If you can’t get any benefits from it, that would be a big mistake.”

“Oh?” City Lord Rivell looked at Xu Yi curiously. “Why can’t I see it?”

Xu Yi smiled and pointed at the crowd in the distance.

“You see, Lord Earl, the number of people participating in this event alone has exceeded 60,000 right now, and the crowd who did not participate by themselves, but the crowds onlookers, exceeded this number. At the same time, because various channels know this. I am afraid that the number of people who are concerned about this event is several times that. No matter how I underestimate it, I want to know that there will be more than one million people in this event.”

“Absolutely more than that.” City Lord Rivell shook his head. “With the previous propaganda efforts, other countries dare not say, at least in our Lampari kingdom, I dare to say that this person will know this event even if he is deaf or blind. If you count it down, even if it exceeds 500 Wan is definitely possible.”

“So, this is the biggest benefit our Chamber of Commerce can get from it.” Xu Yi smiled. “Don’t you think that this is actually the best advertising method? Through this event, so many people can learn about our new flying business association, and even leave a deep impression in their hearts. Not to mention the use of one hundred thousand gold coins, even two hundred thousand or three hundred thousand gold coins will not achieve such an effect.”

City Lord Revere was stunned, and immediately showed a dazed expression.

“That’s true. It’s no wonder that you have been promoting this event with the slogan of sunshine and health. This can be regarded as a positive image for your New Flying Chamber of Commerce in people’s minds.”

“Lord Earl really does it at one point.” Xu Yi smiled.

City Lord Revere nodded slightly, and then asked in a somewhat puzzled manner: “But President Xu, your New Flying Merchants Association has long been known to everyone in our Lampari Kingdom, so why bother to rely on this? Event, so much effort and money are spent on publicity? Don’t you think it’s a waste?”

“No. Mr. City Lord, the creation of a brand image is a very long project, and it never ends. Moreover, it is extremely difficult to create a brand image, but it is very easy to destroy it. Therefore, you must work hard for your own brand image at any time. Promote it and work hard to protect it so that it will not be easily damaged.”

Having said this, Xu Yi suddenly turned his head and looked to the Lord Caroline, who was standing aside, while observing the conversation between Xu Yi and Lord Revere, who was looking at the participants in the distance with great interest.

“His Royal Highness, with all due respect, due to the accident that happened before, the brand image of the entire country has been greatly damaged by the Duchy of Drake. To restore the negative impression left in the minds of others, you must pay a lot of effort. The price is good. For this, I hope you can be mentally prepared and let Duke Drake clearly recognize this.”

Princess Caroline’s expression was stunned, and then she showed a faint smile, nodded, and said seriously: “I understand. But President Xu, I also don’t know much about the brand image creation you mentioned. Can you be at this point? Do you also help us?”

Xu Yi shook his head, thinking that Princess Caroline was very good at climbing, but he immediately fell on him in turn.

However, in order to help the Duchy of Drake re-establish the magic industry system and make it into the territory of the magic industry in Xu Yi’s mind, it is also necessary to rebuild the image of the magic machinery of the Duchy of Drake, so he did not refuse. Nodded and agreed.

Seeing Xu Yi’s promise, County Lord Caroline immediately smiled, and the Lord Revere, who did not shy away from the side, grabbed Xu Yi’s arm, leaned forward, and the plump chest directly pressed Xu Yi’s upper arm, and then Lord Revere showed a sweet smile.

“City Lord Rivell, if you think President Xu will do a money-losing business, you are quite wrong. I have known him for so long, but I have never seen him lose money by doing anything. ”

Xu Yi squinted at her and said coldly: “Don’t talk about other things, I have suffered a lot in the affairs of the Duchy of Drake.”

Princess Caroline knew that Xu Yi still cared about Drake’s previous betrayal of the agreement. He couldn’t refute the words, so he stuck his tongue out, then smiled, took Xu Yi’s arm and pressed it on his chest. Tighter, winking like silk, and whispered softly: “I’ll pay you the big deal…”

Xu Yiwei frowned, startled, and wanted to pull his arm out, but he didn’t expect that Princess Caroline’s strength would be so great that he couldn’t pull it out for a while.

Under the current circumstances, Xu Yi couldn’t really break free with all his strength, so she had no choice but to let her go.

County Lord Caroline saw that Xu couldn’t break free, and immediately smiled triumphantly.

The Lord Rivell laughed at the sight and said to the two of them: “I’m going to preside over the opening ceremony. If you two are willing to watch the game, please go to the VIP table and wait for a while.”

Watching Lord Rivele leave, Princess Caroline suddenly turned to look at Xu Yi, frowning and asking: “President Xu, I know your two beautiful maids, and your daughter Freya. , But where did that beautiful elven girl emerge from? Why is she still in your room so late? Could it be that even she is yours…”

Seeing Princess Caroline’s face in doubt, Xu Yi couldn’t help but laugh.

Because when he left Bangta City before, Xu Yi had already transferred all the properties left in Bangta City, and even the Falling Star Manor was sold. So when he came back this time, Xu Yi did not actually have a fixed residence.

He refused the invitation of City Lord Revere to stay in the City Lord’s Mansion, and instead chose to stay at the Amli Hotel.

First, it’s for the convenience of meeting with the Lord Caroline and discussing the details of continued cooperation with the Duchy of Drake. Second, because the Amli Hotel is now the most luxurious and high-end residence in Bangta City, plus the Cruise Club Chang had given Xu Yi a VIP card. He didn’t need to spend any money to live here, so naturally he would not choose other places.

Princess Caroline stayed in the most luxurious room, adjacent to Xu Yi. When the night fell last night, Princess Caroline knocked on Xu Yi’s door.

Originally, Princess Caroline still had a strange thought in her heart, but when the door opened, she found that besides Xu Yi, there was an elf girl in the room, which immediately puzzled her.

Although Princess Caroline retired because of this, she had always been extremely puzzled about the appearance of this elven girl, and now finally couldn’t help but asked Xu Yi.

“You guessed it right.” Xu Yi answered calmly. “She is called Yanis, and she is my new elven wife.”

Princess Caroline looked at Xu Yi blankly for a long time. It took him a long time to take a breath and sighed in shock: “You can conquer even an elf girl. No wonder you can ignore my charm.”

Xu Yi smiled slightly, thinking that if Princess Caroline knew that even if it was an elven girl like Yanis, or if he was forced to be selected by Elders Elasia and Lisanya for a long time, I don’t know. What kind of expression will it be?