I’m in Hollywood - Chapter 894

[Chapter eight hundred and eighty third curse]

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Chapter 883 The curse

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Kris Jenner was stunned and puzzled: “Eric, shouldn’t the TV station be responsible for the publicity?”

Eric began to persuade him: “If it’s a TV series, the TV station can naturally be solely responsible for the publicity. But For reality shows, if you want to get better ratings, you need the production team to actively create more topics for the show. Just like Lifetime TV’s “America’s Next Top Model”, outside of this show, it acts as a producer and host Cindy Crawford of Cindy Crawford will also participate in the annual Victoria’s Secret show, and attend various fashion events without interruption, and occasionally appear in movies or TV series. The contestants participating in the reality show will also use the Internet personal homepage, etc. The channel shows itself as much as possible, and these seemingly unrelated details can actually bring more popularity to America’s Next Top Model, so it can maintain a very good ratings.”

“Eric , if I need to personally come forward to promote it, I will naturally not shirk,” Kris Jenner probably understood a little, and said: “However, the girl invited by our reality show must not be a celebrity, so If so, they can’t find anything to talk about, and even myself.”

Kris Jenner said, but looked at Eric with some hope.

Eric is naturally aware of Kris Jenner’s mind, she wants to come forward to prop up the popularity of this reality show.

However, Eric has no intention of doing this. If he personally promotes the TV programs in the Firefly system too often, then gradually, doing so will not have any effect.

“I definitely won’t come forward,” shook his head, Eric said: “You can only do it yourself, just like “Project Runway” and “America’s Next Top Model”, I didn’t show up much at the beginning, Lin Da and Cindy are still doing great.”

Kris Jenner was a little disappointed: “In this case, it seems that it is not so easy to promote it.”

“Of course it will not be easy, there has never been too many things in this world to enjoy themselves.”

Kris Jenner Thinking that his lack of confidence made Eric a little unhappy, he quickly remedied: “No, Eric, that’s not what I meant.”

Eric waved his hand and smiled: “Create a reality show from scratch, And from the creators to the actors, they are not well-known, and

it is really not that easy to succeed. But it is a very important opportunity for you, and for the girls participating in this reality show. You have to understand, If it’s too easy, these opportunities won’t fall on you.”

“I know, Eric,” Kris Jenner nodded and said, “Then, specifically, what can I get from the Firefly Group? Help, can you be more detailed?”

“Oh, I seem to have forgotten to mention this.” Eric said: “This reality show is produced by MGM, and Firefly will not participate. It has not been determined yet. However, when the time comes, Firefly will provide enough resources as long as it is needed.”

Kris Jenner quickly sorted out the information disclosed by Eric, considered for a moment, and tentatively said: “Eric, plan One of the girls in the reality show will want to develop in Hollywood, so for the progress of the plot, can Firefly or MGM provide some audition opportunities for the film and allow the crew to film the whole process?

” This is naturally possible, if the other party’s acting skills pass the test, it will be easy to not only audition, but also to provide some performance opportunities.”

Eric understands that Kris Jenner is testing his support for this reality show, and there is no hesitation. Nodding cheerfully.

Firefly and MGM, and if you count Fox, the three companies produce and distribute hundreds of films each year. It is simple to provide such an opportunity. The purpose of resource integration of media groups is to achieve synergies as much as possible, so that cooperation is completely natural.

With Eric’s promise, Kris Jenner also felt relieved, and everyone began to discuss the details of the reality show production in detail.

First of all, of course, the name. According to Kris Jenner’s vision, it will be named “Beverly Girls”. The program team will select five people with different personalities, ages, occupations and family backgrounds from Beverly Hills through open recruitment and other forms. The same girls, using cameras to record the little things in their lives.

Of course, the program team will definitely communicate with the girls in advance, plan a general ‘plot line’ for each girl, and tap as many elements that the audience likes to see as much as possible.

On the other hand, Eric, while confident in Kris Jenner, is not too blind.

In order to avoid risks, the first season of “Beverly Girls” will only have eight episodes, each episode of 45 minutes, which is a test of the water.

The show is expected to start production in the second half of the year and will be broadcast in the spring of next year. Eric does not plan to intervene in the detailed production process, so his expectations for this reality show are not too high.

Since the production cost of life-style reality shows is much lower than that of competitive reality shows, MGM can continue to produce as long as the ratings can meet the renewal standards.

Of course, this type of reality show has not yet appeared on major TV stations. The audience is fond of new things, and the possibility of failure is actually extremely low.

After discussing all the details until the evening, Eric said: “Well, that’s it for the time being, the head of the MGM TV production department will contact you specifically for the next work, of course, if there is anything difficult to solve You can also contact me and Drew.”

Before it was time for dinner, Kris Jenner also realized that Eric didn’t want to leave them for dinner, and got up wisely: “If that’s the case, then We’re leaving. But, Eric, do you have time recently, Bruce and I are planning to hold a party.”

Eric shook his head and said, “There’s no need for that, I’m going to the UK next week, maybe I can’t make it. time out.”

Kris Jenner saw that Eric refused directly and didn’t bother, but felt a little regretful that Eric didn’t glance at her daughter all afternoon.

However, she was very satisfied that she successfully got the position of producer of “Beverly Girls”. Eric’s explanation of the marketing operation of reality show in the afternoon made her seem to see a faintly open door. , I don’t have much other thoughts at this time.

After all, since I got this job, there will definitely be no shortage of opportunities for contact in the future, so there is no need to be too eager.

After a busy week and a new Monday, Eric began to focus all his energy on the final stage of the promotion of “007 Casino Royale”.

In Southeast Asia, just after the weekend, international currency speculators did not hesitate to continue to launch a violent attack on the Thai baht.

After two days of preparations over the weekend, the Thai government also began to fight back.

The exchange rate war sounds like a very high-end word, but in fact, the game between the offensive and defensive sides is more like a brutal and brutal fight in the age of cold weapons.

On the one hand, in order to crack down on the exchange rate of the Thai baht, international currency speculators sold the Thai baht they held at a low price, and on the other hand, in order to stabilize the exchange rate, the Thai government took over the Thai baht sold by currency speculators by consuming foreign exchange reserves and other means to prevent the exchange rate from falling. .

International currency speculators are buying high and selling low or borrowing at high interest rates. Every time they sell a baht, they will bring corresponding losses.

Similarly, the foreign exchange reserves in the hands of the government of Thailand are limited. In addition to the country’s international debt of up to 90 billion U.S. dollars, it is even more difficult to borrow U.S. dollars from outside. Once the foreign exchange reserves in hand are exhausted, it means that The protection of the domestic exchange rate has failed.

This war is really about who can survive to the end.

However, in the end, there was no suspense from the beginning of this game.

Thailand’s total foreign exchange reserves are only 36 billion US dollars, of which the Thai government can use up to 10 billion.

However, the international financial speculators who are eyeing the Thai baht are just the two major funds in Soros’ hands, and the scale is far more than 10 billion US dollars.

Moreover, even if the Thai government consumes all of the 10 billion US dollars, it will probably only bring losses of 1 billion to 2 billion US dollars to international foreign exchange speculators, and the other party can completely afford the loss.

However, once the Thai baht falls, according to the depreciation rate of 50%, the short position of the Thai baht worth tens of billions of dollars will bring international foreign exchange speculators several times or even ten times the return. Once the financial crisis completely breaks out, the currencies of other Southeast Asian countries will depreciate It will also bring a larger-scale gluttonous feast for international currency speculators.

The premiere of “Casino Royale 007” will be held on Thursday night in London, UK local time. There is smoke in Southeast Asia. Entering the working day, Eric has no spare time at all. When he gets up early on Monday, he spends a long time Time, recorded an episode of “The Late Late Show with David Letterman” on abc television to promote “Casino Royale”.

At the same time, the negotiations between MGM and Time Warner on the e! Entertainment equity transaction also came to a conclusion, and Time Warner’s final opponent held 39.5% of e!

Entertainment shares insisted on the offer of 670 million US dollars, and there was absolutely no room for concessions. In this case, after communicating with Eric, Amy Pascal agreed.

Due to the lucrative profits brought by MGM’s film business in the past two years, the $1 billion in cash previously obtained through additional stock issuances, after two years of consumption, still has about $500 million left.

The deal amounted to $670 million, which MGM could afford even without any financing.

But the matter did not end there. Originally, just to cover up, an invitation was sent to the basic cable TV company of the United States to acquire its Rainbow Media. Unexpectedly, it also received a positive response, although the other party said that it was only willing to sell 20% of the shares of Rainbow Media. , but similar to Comcast and Telecom’s attitude towards e! Entertainment, Basic Cable also said that once the transaction is successful, it can hand over the operation rights of Rainbow Media’s bravo TV station to MGM.

MGM once declined for 20 years. After taking control of the company, in order to avoid repeating the same mistakes due to rapid expansion, Eric dismissed many of MGM’s high-level executives in the past two years, such as rebuilding the studio base. After cooperating with Fox’s Blue Sky Studio, MGM did not take advantage of the development plan to start the animation film business, which is why half of the original $1 billion financing is still left.

Now, facing the olive branch thrown by Rainbow Media, Eric’s heart has become somewhat contradictory.

On the one hand, the last few years can be said to be the last opportunity for MGM to develop the cable TV business. After the integration of the media group is over, it will cost a lot of money to enter this field. Acquired a part of the equity of Rainbow Media while acquiring e! Entertainment.

But on the other hand, the one-time acquisition of two TV stations will greatly increase the operational risk. What’s more, Rainbow Media is much larger than the pure e! Entertainment TV station. The 20% equity price is almost the same as the acquisition of MGM. e!

The value of entertainment is equivalent. If the negotiations are officially launched, MGM will definitely seek more equity. At that time, if the transaction is to be completed without affecting the operation of the company, MGM can only raise financing by issuing bonds.

However, if the operation of Rainbow Media is not good after the acquisition, it will definitely drag down the entire MGM Group.

Debt ratios climb, profitability declines, and once it enters a vicious circle, MGM is likely to embark on the same old path.

However, Eric spoke with Amy Pascal at length before leaving Los Angeles, and ultimately decided to initiate talks with Basic Cable.

Fortunately, buying a private jet and building a private airport is not something that can be accomplished overnight.

Eric just took the time to communicate with Chris, Katzenberg and other high-level executives of the Firefly system, and instructed his assistant office to draw up a detailed plan first.

In addition to these, UU reading www.sonicmtl.com After the last weekend, Firefly’s “Finding Nemo” fell by only 33% in the second weekend box office, plus the first weekend of 70.25 million US dollars, the second weekend three days, “Finding Nemo” once again earned $46.58 million at the box office, firmly occupying the top spot in the box office charts, with a cumulative box office of $140 million. In just 10 days of release, it has successfully surpassed the cumulative box office of $137 million in its fourth week of release. “The Lion King 2” temporarily became the No. 1 at the North American box office in 1997.

In comparison, “Batman and Robin”, which was released in the first week, was dragged down by a much worse word of mouth than “Godzilla”, and the box office fell all the way for three consecutive days, with $16.11 million on the first day and $15.09 million on the next day. After that, the box office fell again to $11.66 million on Sunday.

In the end, “Batman and Robin” only got 42.87 million US dollars at the box office in the first three days of the first weekend. If you compare the decline curve of “Godzilla”, whether the final box office of “Batman and Robin” can exceed 100 million, you can only See if Time Warner is willing to pay for the box office.

The fourth live-action blockbuster in the summer hit the street again, causing many media to follow the trend and watch the upcoming “007 Casino Royale”. Whether Eric’s new film can escape the curse of this summer’s live-action blockbuster hit the street ‘, most people don’t seem to expect much.

(To be continued.)(I am Hollywood..2020493)–(I am Hollywood)

[End of this Chapter]