I’m in Hollywood - Chapter 702
[Chapter 696 Of course it’s for making money]
The News Department is an independent and complete department under ABC. It is responsible for the production of all news programs on the ABC TV network. The profit margin of news programs has always been very low. In recent years, only CNN has broken this rule. However, the News Department has It is the most important media communication channel for a media group. This national public opinion control tool is definitely not a simple profit measure. Even if it is operating at a loss, several major TV networks will not easily abolish their news programs.
☆→三☆→jiang☆→Ge☆→小☆→ said,
Katzenberg talked about the late-night news column “Nightline”, and Eric did not just hear the late-night show of “Nightline” and NBC and CBS The huge profit gap between the programs was slammed, but cautiously asked: “What is the conflict between Robert and the president of the news department, David Westin, and the introduction of “David Letterman Late Night” What about Nightline?”
Katzenberg replied: “This is mainly because David is worried that once Nightline is abolished, it will become the trigger for the headquarters to compress the news department, except for “Nightline”. “Nightline”, the News Department has several other news programs with low ratings. If all these programs are cancelled, the number of employees and the budget of the News Department will be reduced by at least 30%. The News Department has always been a complete system. , so it is difficult for the department’s management to accept that the original stable state is suddenly broken. Regarding “Nightline”, Robert’s plan is to delay the news program by one hour and put it after the late night show.”
“The idea of delaying by one hour It’s too bad, I might as well just cancel it, if I were David, I’d probably have a falling out with Robert,” Eric shook his head and smiled, “Night Line” was originally broadcast at 11 o’clock in the middle of the night. An hour later, after the early hours of the morning, it completely entered the TV station’s garbage time. After thinking for a moment, Eric said: “You call David Westin to talk about this in person, don’t drag it on to cause conflicts. Intensification. Just my promise. There will not be any large-scale adjustments to the News Department from the headquarters side, even if “Nightline” is cancelled, the News Department will not have large-scale layoffs.”
Katzenberg asked: “What about the extra staff?”
Eric thought for a while, and said: “There are already two professional news stations, Fox News and CNN in the industry. Professional news stations need to be scaled to achieve profitability. The rapid rise of Fox News is also dependent on the entire News Corp has media resources all over the world, which we have no advantage, so we will not be ABC News Channel. However, there is no professional news website on the Internet now, I think we can start from this aspect, ABC’s news department Although it can’t support a 24-hour news channel, it is more than enough to set up a professional news website.”
Katzenberg asked, “Eric, isn’t Yahoo a news website?”
Eric shook his head and said, “Yahoo! Its positioning is a comprehensive information platform website. The news section is only a small part of Yahoo’s business. Yahoo will produce some content, but most of the information is still from the entire Internet media. It is equivalent to an ‘Internet supermarket’ that distributes the content of other websites.
Katzenberg nodded with a vague understanding, and
made
up his mind to go back and study the relevant information.
Eric added: “The Internet is likely to be the main media communication channel in the future, so let David Westin pay attention to this matter. If you encounter any problems in website construction, you can contact Yahoo for help. Help. When Ted Turner founded CNN, many people felt that CNN had no prospect of making a profit at all, and as a result handed over the cake that should have belonged to the major TV networks to this latecomer. The situation is very similar to that year. , almost no one noticed the potential of professional news websites on the Internet, ABC entered the market in advance. Maybe it can reach the height of CNN in reality.”
Eric is clear about the later Internet environment, and search engines, e-commerce and other fields In contrast, news websites do not have much profit prospects, and more importantly, they can be used as online media tools.
This is also what Eric values most, but he will not say it clearly at this time, otherwise, the news department will definitely not develop the business in this field.
The most important purpose of Eric’s suggestion is to provide another development direction for the news department, and to resolve the internal conflicts within the group caused by the business adjustment of “Nightline”.
But Katzenberg was a little excited because of Eric’s suggestion, and the Internet wave had begun to rise at this time.
As the head of a media conglomerate, Katzenberg is also increasingly exposed to relevant information, creating a news channel to compete with CNN in reality. Katzenberg knows that ABC has absolutely no such strength, but If you can seize the opportunity to create a professional news website on the Internet that is no less than the status of CNN in reality, it is also a very fulfilling thing.
“Eric, if this is the case, I will take the time to personally take charge of the ABC News website. With this business, David’s side should not continue to make trouble, and the adjustment of “Nightline” can be carried out smoothly.
Feeling Katzenberg’s smugness, Eric didn’t want to hit him, so he thought about it and said, “Why not, Firefly can set up another subsidiary company to be responsible for the affairs of the news website, which is convenient for the next few years
.
Listing and financing operations.”
Katzenberg wondered: “Eric, why do you want to go public? Haven’t you always been against listing?”
Going public, of course, is to make money.
Under normal circumstances, the profit prospects of UUkanshu www.sonicmtl.com news website are uncertain, and it is almost impossible to go public for financing alone.
But it will be different in the next few years. With the rise of the Internet wave, any Internet concept company will be sought after by investors. Eric does not expect much operating income from the ABC News website, but if he does not take advantage of the opportunity of the Internet bubble If you fish for a handful, you will be too sorry for the prophet advantage of your regenerator.
This kind of thinking can’t be told directly to Katzenberg, and Eric didn’t want to talk nonsense, just said: “Jeffrey, I can’t explain it to you now, and you will understand in a few years.
” It is not the first time that Rick Katzenberg has encountered this kind of remarks. Later, he often proved that Eric was right, so he no longer questioned, but continued to ask Eric about the establishment of the news website. what specific ideas.
They chatted until the setting sun sank into the sea level outside the glass curtain wall before Katzenberg and Kelly said goodbye and left together.
Eric looked at the time. There was a “Saving Private Ryan” Oscar PR reception in the evening, so he went upstairs to change into a suit, and left Malibu in a hurry to head to Beverly Hills.
(To be continued.) SJGSF0916 Baidu search “” to see the latest and most complete novels!
[End of this Chapter]
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