I’m in Hollywood - Chapter 68

[Chapter 67 Super Bowl Trailer]

After the veiled rejection that day, Julia also seemed to put her feelings for Eric behind her head and began to devote herself fully to the filming.

Whether in front of people or in private, Julia’s name for Eric has become ‘Director Williams’.

Of course, Eric didn’t have time to feel lost because of the girl’s alienation. As the accumulation of footage increased, the post-editing work of the film started at the same time.

Eric was busy with the editor until late at night almost every day, and even sometimes, because it was too late to finish the work, Eric slept directly in the office in order to save rest time.

Jeffrey also had concerns about Eric’s way of working. Most of the films were edited after the filming was finished. Although the production cycle of Eric’s last “Home Alone” was very short, this was also the case. Standard procedure.

But now, Eric has completely disrupted this order.

However, after watching the clip edited by Eric, Jeffrey was completely relieved, and just asked Eric to pay attention to his body and not be too tired.

It’s not that Jeffrey didn’t ask why Eric worked so hard. With his current achievements, the movie “Home Alone” is enough for him to eat safely for ten years.

Eric just smiled, did not explain, and continued to work.

How could Jeffrey know the ambition in his heart.

When he first walked into Fox’s audition room, the bud that sprouted was now ingrained in his heart, and the series of successes since then has allowed the bud to thrive.

Eric just wanted to see what step he could achieve.

After three days of running in, the filming progress of “Pretty Woman with the Moon and the Moon” suddenly accelerated.

At the same time, it also officially entered the Welch Hotel in Beverly Hills and started some of the most important scenes.

“Cut,” Eric poked his head out from behind the monitor, the scene of Vivian and Edward having breakfast the next morning after a night of spring supper.

“Who…change Julia’s lip gloss a little bit lighter, not too light.”

It was just a small change, Julia didn’t need to avoid everyone’s attention, the makeup artist stepped forward and adjusted it for Julia lip color.

After a while, the makeup artist turned around and asked Eric: “Director, is this okay?”

Eric glanced at Julia and shook his head: “It’s lighter, it’s a little thicker.” The

makeup artist fiddled with it again After a while, Eric nodded with satisfaction, and said to his assistant Alan Fissman, “Alan, write this down and remind me later,” Eric thought for a while and said, “Julie With the passage of time in the plot, Ya’s lip color gradually changed from bright red to pink, and from pink to light red. After the scene where she was almost raped by Philip Starkey, Julia stopped wearing lip gloss and kept it. Primary colors.”

Although Alan Fissman was suspicious, he quickly wrote down Eric’s words on the memo.

Eric didn’t explain anything to everyone, this is a small detail change he personally made to the film.

He just wanted to use this method to slowly hint at the transformation of the heroine Vivian.

And Vivian’s good friend Kate Luca, from beginning to end, the lip color is the kind of kitsch bright red.

At noon, Jeffrey hurried to the crew.

“Eric, I talked to Karta Hunt all morning, and Fox still hasn’t agreed to your plan to put a trailer on the Super Bowl live broadcast.”

Eric put down his lunch, wiped his hands with a tissue, and asked: “What did they say?”

“A 60-second trailer at the Super Bowl

costing around $1.2 million to advertise it, Fox thought it was a waste. They thought that two weeks of intensive publicity before the release was not a big deal for your movie. It’s enough.” Jeffrey replied: “In the end, they still don’t have enough confidence in your new film. Everyone knows the reason why you signed a three-film distribution contract with you, just for “Home Alone” “The second part is only.”

Eric kneaded the napkin in his hand, thought for a while, and said: “Continue to talk to Fox, let them make a little bit. The important thing is to get the 60-second commercial from NBC first. If Fox is really unwilling to pay in the end, the money will be paid by me personally.”

“Eric, our movie budget is only 7 million. If you have to put a trailer in the Super Bowl, I think 30 seconds is enough.”

Eric explained patiently: “Jeffrey, if it is “Planet” For a special effects giant like “The Great War”, 30 seconds is indeed enough, as long as you cut a few powerful shots. But “Pretty Woman” is a feature film, and I also plan to add our company’s title logo, so that 30 seconds can’t express anything at all.”

“Okay, if you insist.” Jeffrey didn’t say much, it seemed that Eric decided that he hadn’t been able to persuade him to change it.

However, many times, Eric was proven right.

This time he still had to choose to trust Eric.

In this era, the marketing of Hollywood movies was still relatively conservative. It was more than a decade after the large-scale release of movie trailers to the Super Bowl, and only the Big Six could afford it.

The Super Bowl is known as the Spring Festival Gala in the United States. Since its birth, it has been the most watched event in North America, and the number of viewers is generally more than 100 million.

The Super Bowl is broadcast live by several major TV stations in the United States, and this year it happened to be NBC’s turn.

Eric also saw the Super Bowl preview on NBC when he watched Aniston TV the other day.

At the same time, the idea of playing the trailer of “Pretty Woman” at the Super Bowl was born.

In the past few years before the rebirth, the concept of Super Bowl trailers has been deeply rooted in the hearts of the people. Almost every year, the six major Hollywood film companies will send the trailers of their main films to the Super Bowl live broadcast.

But in this day and age, Eric’s idea is somewhat avant-garde.

Under normal circumstances, the current Hollywood blockbuster movies are only shown on TV about a month in advance.

Although a month after the Super Bowl is also a good Easter period, the big-budget movies of this era obviously won’t choose this period, but will be crowded in the summer or Christmas period.

So no studio will run commercials at the Super Bowl.

Advertising for the Super Bowl is still pretty expensive.

Eric consulted before, this year’s Super Bowl advertising cost has reached a high price of 670,000 US dollars in 30 seconds, 670,000 US dollars does not seem to be much, but it can continuously broadcast half a month’s commercials in prime time on mainstream TV stations such as NBC. , and on the Super Bowl, you can only buy a fleeting 30 seconds.

Even so, Eric quickly decided to put a 60-second trailer for “Pretty Moon” at the Super Bowl, his second film, and box office success was crucial to him.

Although Eric has always been full of confidence that “Pretty Woman” can achieve good box office results, deep down, concerns about the butterfly effect still exist all the time.

Therefore, he will not miss this excellent publicity opportunity.

According to his sources, “Pretty Moon” will be the first movie trailer to make it to the Super Bowl, if things go well.

More than 100 million viewers, plus the stunt of the first Super Bowl trailer, can bring huge topicality to “Pretty Woman”.

In comparison, the $1.2 million price is perfectly acceptable.

UU reading www.sonicmtl.com

Moreover, Eric believes that after this topic has been hyped by the media, it is more than enough for the movie to be released 20 days later.

After deciding on this matter, Eric thought of another thing: “Jeffrey, how is our company’s title logo?”

After the establishment of Firefly Films, Eric and Jeffrey discussed , came up with several ideas for the title logo, and finally chose a 3D version of the idea.

After the filming of Pretty Woman in the Moon and the Moon began, Eric handed over the matter to Jeffrey to handle.

“I have urged Pixar several times, and the other party said that it will definitely be done this week, and it will definitely not delay the trailer. Don’t worry.”

Eric was about to nod his head and suddenly opened his mouth: “You mean… Pixar? Jeffrey didn’t understand why Eric was suddenly so surprised:

”

Yeah, what’s the problem?”

“Is that Steve Jobs’ Pixar?”

Jeffrey nodded: “Yes, it’s Jobs’ Pixar,” Jeffrey said, with a schadenfreude smile on the corner of his mouth.

“Speaking of which, Jobs has been really unlucky in recent years. He was kicked out by Apple first. He was ambitious to buy Pixar, originally intending to make a special graphics design computer. Unfortunately, after this product was launched, the sales were mediocre, and now it has fallen into disrepair. I can only take some animation advertisements to keep the company running. However, Pixar’s animation technology is really good. I saw their short film “Little Table Lamp” and decided to give them the logo.”

[End of this Chapter]