I’m in Hollywood - Chapter 632

[Chapter six hundred and twenty sixth we continue]

After becoming a shareholder of Firefly Pictures, both Warren Buffett and David West began to pay attention to the Hollywood film market.

After reading the book 1 book k?a?nshu

Eric finished speaking, the three of them realized that this year, whether Hollywood was a success, such as “The Mummy”, “Saving Private Ryan” and other films, or failed The “Beverly Hills Detective 3” or “Law Enforcement Titans” adopted the type of strategy that Eric said was comprehensive, so they also agreed with the conclusions in the first article.

The three of them did not lose their temper and asked Eric why he was talking about this, but quietly followed Eric’s actions to open the next page of information.

“Let me make a statement first,” Eric said after turning over another page of documents: “My plan is to close Disney’s hand-drawn animation department, but I definitely didn’t say that I would stop Disney’s animation production, I just want Disney to let it go. The animation studio has shifted from traditional hand-drawn animation to more advanced digital animation production.” The

three Buffetts of course knew this and nodded in agreement with a smile. They also knew why Eric said this. Rumors of a move have been exaggerated to the point where Eric wants to replace the Disney brand with Firefly.

Eric smiled and said: “Then, the following information is a comparison of the four animated films Disney made between 1991 and 1994, “Beauty and the Beast”, “Aladdin”, “Toy Story” and “Toy Story” A Bug’s Life. These four films represent typical 2D animations and 3D animations. Overall, we can see that Beauty and the Beast and Aladdin’s total box office is slightly higher than the two 3D animations, but From the analysis of the box office curve, it is not difficult to see that “Beauty and the Beast” and “Aladdin” are very standard long-term screening models. The eight-week box office of the two films accounted for only 57% and 53% of the total box office, while “Aladdin” accounted for only 57% of the total box office. The corresponding figures for Toy Story and A Bug’s Life are 89% and 88%, which is a typical full-scale movie. At the same time, we can see that the release of “Toy Story” and “A Bug’s Life” Screen counts slid below home at 13 and 12 weeks, respectively. Giving the screen to other films. While “Beauty and the Beast” and “Aladdin” maintained their screen counts for 25 and 21 weeks respectively, I I believe that in the next few years, when the comprehensive line completely occupies the mainstream of the market, in order to obtain more box office, it is absolutely impossible for this kind of long-term occupation of a large number of screens to continue.”

Tom Murphy asked: “Ai Rick, this doesn’t seem to be enough to prove the fate of 2d animation being eliminated, we can make 2d animation also use full line mode, “The Lion King” seems to be like this. A book?w?ww·1·”

David . West and Warren. Buffett nodded without a trace.

Eric seemed to expect that they would ask this question, and said with a constant smile: “Then. Let’s move on to the next document.” The

three of Buffett looked at each other and

turned to the next page again.

“The next thing I want to explain is why 2D animation can’t use full line mode,” Eric glanced at Tom Murphy and said: “We have just reached a tacit understanding that “The Lion King” is just an event movie, From the box office trends of animated films such as “The Little Mermaid”, “Roger Rabbit”, “Beauty and the Beast” and “Aladdin”, we have not seen any expansion of the 2D animation market, so I hope everyone can ignore “The Lion” for the time being. “King”, can you?”

Tom Murphy nodded embarrassedly, Warren Buffett and David West have already looked at the information in their hands.

Eric continued: “What everyone is looking at is a weekly box office comparison table of four animated films. We can see that the weekly box office fluctuations of the two 2D films are very unstable, even after eight weeks, there will be sudden In a state of highs and lows, sometimes the box office has slipped to more than ten thousand dollars, but suddenly it rose to more than ten thousand the next week. The other two films have a stable falling box office curve similar to that of Chengrenxiang films. Why does this happen? The situation, the answer is on the next page.” After the

four of them turned the page at the same time, Eric looked up at the three of them.

He smiled and said, “Did the amazing bar in the first bar scale attract attention?”

After Eric’s reminder, even if they didn’t notice it at first, the three of Buffett saw the first bar scale at this time. Picture that abrupt long bar.

“The bar chart in front of me lists the proportions of the audience of different age groups for 2D animation movies and 3D animation movies. In order to show the results more intuitively. I divided the audience ages into (o-13 years old), ( 14-18 years old), (19-28 years old) and (>28 years old) these four ranges, these data come from Disney’s previous market research reports, there is no doubt

about the accuracy.” Eric briefly explained, saying: “We can clearly see that in 2D animated films, the o-13-year-old young audience accounts for an astonishing 41% of the total audience. For the same data of animated movies, the proportion is only 26%. However, this does not mean that the number of children who like 3D animation has decreased, but because the number of audiences over 13 has increased significantly. In the bar chart, the two types of movies are in The proportion of moviegoers aged 14-18 is in sharp contrast with the o-13 range, 17% and 29%, respectively. The age range of 19-28 has the same contrast, 7% and 16%, respectively. I believe that the 7% of the 2D animation population in this age range must also have a large part to take children with them, and the audiences over 28 years old who watch 2D animations are basically to satisfy the children’s views. Shadow needs.”

After briefly describing the data, Eric stopped looking at the document and looked up: “Disney has always had the practice of re-releases previous 2D hand-drawn animated films every seven years, this is because Disney itself also puts children aged 7-13 years old. Audiences are the main viewing group, and every seven years, a new group of child audiences appear. Through these detailed statistics, it is not difficult to see why the box office curve of 2D animation movies is very unstable and why only long-term screenings can be adopted. mode.”

“Because the audience of 2D animation movies is very young, this part of the child audience does not have the ability to act independently and must be led by parents to watch movies. Even during the summer vacation, adults still need to work, and they often Children can only take children to watch 2D cartoons on weekends or some special holidays. In order to meet the very uncertain schedule of parents, film companies must adopt the long-term screening mode that will soon be eliminated in order to fully tap the box office of 2D animations. Potential.”

“3D animation movies are different. This new animation movie mode is not only loved by young children, but also recognized by teenagers who have formed independent purchasing power and some adult audiences. According to the statistics of the audience just now. , the proportion of children’s audiences for 3D animation movies is only 26%, while the total audience proportion of the main movie consumer groups aged 14-28 reaches 45%. This proportion is almost the same as that of live-action movie audiences, which is why 3D animation movies can be the same as live-action movies. , adopt a comprehensive market strategy.”

After Eric finished speaking, the three of Buffett fell into a brief contemplation, and Eric did not disturb the three.

He raised his hand and looked at his watch. Before he knew it, fifteen minutes had passed. He didn’t want the waiter in the restaurant to barge in, so he turned his head and whispered a few words in Kelly Haynes’ ear.

Although Kelly Haynes was a little reluctant to give up Eric’s high-spirited speech, she still obediently got up and walked out.

When she walked to the door, Kelly Haines realized that Eric had almost reached her ear just now, maybe she could kiss her cheek a little further, but she didn’t show any resistance. Emotions, but at this time, I felt that the earlobe that was brushed by Eric’s breath was inexplicably hot.

He heard a soft closing of the door behind him.

Eric looked at the three who had recovered and said with a smile, “So, shall we continue?”

The three of Buffett nodded. Although they could still pick out a lot of questions in their hearts, looking at more than half of the information left in their hands, the three of them subconsciously felt that the young man in front of them must have considered any questions they might ask. one question.

Tom Murphy and David West were almost persuaded by Eric at this time, and Buffett looked at Eric with a lot of approval and eagerness. He is 65 years old this year, although he is still Vigorous.

But the question of death has begun to haunt him and other partners in the firm. Many of Berkshire Hathaway’s partners have asked him more than once about the company’s next heir, and several of Buffett’s children apparently did not. competencies for this job.

Although Buffett believes that he can still work for at least ten years, he once joked that even after his death, he will appear to manage Berkshire Hathaway.

But anyone, including himself, is very clear that once he dies, Berkshire Hathaway will definitely usher in unknowable great changes.

Buffett has also tried more than once to develop an heir, but has failed several times.

And now this young man who can calmly see the trend of an industry exhibition despite the popularity of “The Lion King” at the box office, and choose a long-term plan instead of greedy for temporary benefits.

His keen insight and firm execution have always been the most important prerequisites for his ideal heir.

It’s just…

Buffett soon felt a strong regret in his heart. Eric’s current wealth and status also mean that he is unlikely to be the next leader of Berkshire Hathaway, because Buffett hopes more His heirs can focus on Berkshire Hathaway’s operations without distracting others, but Eric’s industry is already much larger than Berkshire Hathaway’s. El Hathaway handed it over to him, and it was difficult for Eric to devote too much energy to managing this equally huge company.

Although it is regrettable to confirm this, Buffett is still a little unwilling in his heart.

Eric didn’t know what Buffett was thinking. Seeing the three of them had no objection, he said: “Then, after talking about the external factors that affect 2D animation, the next is the internal reasons. I think everyone must be aware of the cost difference between the two movies. Yes, the two 2D animated films listed here cost less than 10,000 dollars, while the cost of “Toy Story” and “A Bug’s Life” are 10,000 dollars and 10,000 dollars respectively.”

Speaking of which, Eric After a pause, he said: “First, I want to explain a problem, whether it is 2D or 3D animation, the main cost is the cost of human resources, each frame of the two animation films is drawn manually, but the drawing The carrier is different. Because hand-drawn animation has been exhibited for more than half a century, the entire industry is very mature and the number of animators is very large. Therefore, even the best hand-drawn animators in the world from the Disney Animation Studio have an annual salary of more than 10,000 US dollars. There are very few. But digital animator is a nascent profession, and there is a shortage of talents. Therefore, after the success of “Toy Story”, in order to prevent Pixar’s skilled digital animators from being poached by other studios, Firefly had to improve their skills. Salary level. Similar to this, after “The Lion King”, if Disney wants to maintain the hand-drawn animation department, these animators with an average annual salary of $50,000 may earn more than $10,000 a month in the future, that is, 2D animation. The production cost will be doubled…”

Tom Murphy suddenly interrupted Eric with a smile when he heard this, saying, “Eric, did you just say that The Lion King is an event movie?”

“Of course. , but I think so, it doesn’t mean that the whole Hollywood thinks so, don’t they all think that the golden age of 2D animation is coming?” Eric knew that Tom Murphy was just joking, explained a sentence, and continued: “The production cost of “The Lion King” has already exceeded 10,000 US dollars. If it is doubled, the cost of 2D hand-drawn animation in the future may exceed 100 million US dollars.”

Eric clearly remembered that UU reading www.sonicmtl.

com Original Time and Space In 1999, when he accidentally saw the latest 2D hand-drawn animation “Tarzan” by Disney’s publicity company through the Internet, he played the banner of the highest-cost animated film in history, and the production cost of “Tarzan” for external publicity has reached 150 million US dollars, and then the North American box office of this film was only 170 million. According to Eric’s accumulated experience, the cost plus the huge line expenses, this live-action animation Even if the subsequent peripheral profits are calculated, Disney will lose money is also very likely.

“Then, if in the next few years, theater operators are no longer willing to waste screen resources and continue to carry out long-term operations for 2D animated films, the cost of up to 100 million US dollars and the average propaganda investment that may rise to 10,000 US dollars, we are almost certain, unless we continue to If there is an event film like “The Lion King”, otherwise it will be difficult for the company to recover the cost of the film through the box office. Then, you will definitely say that the peripheral income of animated films has always been very rich, then, let’s move on to the next statistic Data…” The three of

Buffett were inexplicably poked into laughter by Eric’s last sentence, and they all continued to turn the page with a smile. At the same time, Kelly Haynes, who had just left, also silently returned to Eric Beside Rick.

(To be continued.)

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[End of this Chapter]