I’m in Hollywood - Chapter 492

[Chapter 489 Mickey Mouse in a Kimono]

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See Allen’s expression, Eric realizes that the results of the questionnaire are not optimistic, although he has been psychologically prepared for this, but after returning to the hotel room, Eric K opened the portfolio that Allen gave him, and frowned when he saw the statistics.

The questionnaire was not written out of thin air by Eric, but based on some forward-looking data in Disney’s original project planning book.

Putting the data aside for a while, Eric turned on his Apple laptop again, found the original data he extracted from the data that night, and compared it with the real data in the questionnaire.

Under normal circumstances, Eric is always easy to fall asleep after drinking, but after reading the comparison data of the two, Eric is not at all sleepy, and even the original slight drunkenness is gone.

Wandering in the study for a while, Eric picked up the phone and planned to call Katzenberg, who had returned to Los Angeles, but after thinking about it, Eric put down the phone again, picked up the stack of documents and walked out of the room, A fax machine was found in the hotel manager’s office and all information was sent to Katzenberg’s office.

Although it is late at night in Paris, Los Angeles is still only at three o’clock in the afternoon. It is still working time. With Katzenberg’s workaholic personality, even if he is no longer in the office, his assistant will send the information to Kasen in the shortest possible time. Berg’s hands.

After transferring all the data, Eric returned to his suite, sat at the desk, read the survey results again, and tapped the files on the laptop computer for a while until more than 1 a.m. in the morning.

Finally, I couldn’t help but plan to rest.

He was just going to take a shower.

The phone in the room rang.

Eric picked up the phone easily.

“Eric. It’s me.” Although Katzenberg’s voice was distorted by the trans-oceanic phone call, Eric could still hear the solemnity in his tone: “I’ve seen what you sent me, Will be in Paris tomorrow.”

…

Euro Disneyland opened for a week. Not only did the number of visitors on the first day exceed 100,000, but the total number of visitors in the first week also exceeded 500,000. Although the management of Euro Disney knew that this was because the park had just opened, they still Very optimistic estimates within the next four months of 1992.

It is not a problem for the total number of visitors to the park to exceed 10 million.

At least, Patrick Schneider, who is Euro Disneyland, thinks so, and the French investors involved in the construction of Euro Disneyland are also full of confidence.

After a hectic start, Patrick Schneider has been attending parties of all kinds, commercial and private, recently, enjoying the compliments and compliments of investors looking forward to cooperating with Disneyland.

In the banquet hall of the Paris Hilton Hotel adjacent to the Champs-Elysees, there was another gathering of guests. Patrick Schneider was chatting with an executive of the Vivendi Group. His assistant hurried through the crowd and came to him. He made several gestures anxiously towards Patrick Schneider.

Patrick Schneider was a little displeased, but noticed his assistant’s expression.

I still had to say to the middle-aged person in front of me: “Sorry, Mr. Melson. I may have to leave. I will carefully consider the cooperation between Euro Disneyland and canal+ TV.”

The middle-aged man named Melson He also noticed the movements of Patrick Schneider’s assistant, and walked away wisely.

Patrick Schneider raised his glass slightly to send the other party away, and then turned to the assistant: “Carl, is there anything you have to say at this time?”

“Mr. Schneider, Mr. Katzenberg is here,” the young assistant named Carl said in a slightly tone of voice. said urgently.

Patrick Schneider raised his eyebrows: “Mr. Katzenberg, didn’t he just return to Los Angeles three days ago?”

Carl shook his head, made a gesture in a panic, and continued: “Mr. Schneider, I will give you the specifics. I don’t know, but I just received a call from Mr. Katzenberg himself. Mr. Katzenberg is already at the Disneyland headquarters. He also told you to go back within an hour and a half, otherwise… Otherwise, there is no need to go back.”

Patrick Schneider opened his mouth in surprise and stared at the assistant suspiciously, as if he wanted to make sure that the other party was joking with him again, but a few seconds later, Patrick Schneider rushed out of the banquet hall, even forgetting Put down the goblet in your hand.

…

Because of the agreement signed with the French side, Euro Disneyland was fully operated by Disney, so almost all the executives above the manager level of Euro Disney responsible for each department are Americans, and the French partner can only take a symbolic to some insignificant seats.

Patrick Schneider almost rushed into the conference room at the time given by Katzenberg. When he saw him come in, everyone in the already full conference room looked at him.

Katzenberg was sitting side by side with Eric at the large conference table and whispered something. Patrick Schneider came in. Katzenberg just glanced at him and pointed to the empty seat under him. , and then got together with Eric to continue the conversation.

Although it was just a glimpse, Patrick Schneider still saw the obvious eye bags behind Katzenberg’s glasses.

Except for the two big bosses whispering, other executives in the conference room were sitting quietly in their seats with slight tension. Patrick, who felt this atmosphere, felt a bit of unease and sat down in his seat. After that, he didn’t even dare to reach out to wipe the sweat on his forehead, he just cast a questioning look at the director of operations sitting opposite him, but what he got was a blank look.

“Okay, everyone is here, let’s start,” Katzenberg and Eric whispered a few more words before clapping his hands and said. The nearby administrative secretary distributed the prepared materials.

Eric just sat quietly, playing with a pencil in his hand, quietly paying attention to everything around him.

Now that he has figured out the problem.

The next best choice is to hand it over to Katzenberg, who is better at managing the company.

Eric has always been very clear about his own strength.

Although he has a natural advantage in making movies.

But running a huge film company is beyond his ability, and he doesn’t have enough energy to do these things. It is the best choice to leave professional things to professional people. It also prevents him from feeling resentful because his subordinates are more capable than him.

With the sound of paper turning pages, the atmosphere in the conference room was barely relaxed.

There was also the whispering of the crowd.

But this low-pitched conversation only lasted for less than two minutes, and as everyone flipped through the data in their hands, the meeting room became quiet again.

Katzenberg glanced at the dozen or so executives in the room and waited patiently for more than ten minutes until he was sure that everyone had read it before he said, “Okay, now everyone has finished reading what they have in their hands. . With your professionalism, I think you must be able to realize the seriousness of the matter, if not, then you can leave this room now. The company will pay you two years’ salary in full as termination compensation.”

No one said, Of course, no one would choose to leave.

as all but two.

The person with the highest position in the conference room, Patrick Schneider, even felt that a catastrophe was imminent. He secretly glanced at Eric, who had never spoken, and hurriedly took it back before the other party noticed him.

Patrick Schneider knew that the investigation results in his hands were made entirely under the command of Eric himself. Euro Disneyland is a part of Disney, and of course it is also an industry under Firefly. Of course Patrick Schneider does not believe that Eric will be on these data. fake.

but……

Looking down at the data in front of him again, Patrick Schneider felt a faint collapse.

The most important question in the questionnaire, of course, is the tourists’ satisfaction with Disneyland. This question is divided into five grades according to convention, namely very satisfied, satisfied, average, dissatisfied and very dissatisfied.

Among the questionnaires of about 10,000 people, only a mere 900 people chose to be very satisfied, while the number of tourists who chose to be very dissatisfied was as high as more than 3,400 people. least.

If converted on a full scale of 10, the data result will be much lower than the passing score of 6.

The guests who can come to play in the first few days of opening must be the most favorable and most expected guests of Disneyland. Most of them are probably fans of Disney movies. These tourists have such a bad impression that they can Wondering how subsequent visitors will feel about EuroDisney.

“23% of tourists chose to play and were satisfied with the results, 76% of tourists chose not to take a second tour, and 90% of tourists said that the park’s charges were very unreasonable. In the free feedback of tourists, there were also a lot of things such as language communication, Merchandise prices and even parking spaces are very detailed but can’t be ignored. Without this questionnaire, maybe we won’t find out that EuroDisney would have such a serious problem until the quarterly summary. I think at that time, All the tourists who are looking forward to Euro Disneyland have left disappointed, and once the word of mouth is spread, it will be a long and difficult project to reverse it.”

Katzenberg was silent for a moment after saying what he just said. , then continued: “At the same time, I also asked the operation department to make a rough statistic on the per capita consumption of tourists. It was estimated that the average consumption of tourists visiting the park was about 300 US dollars, but the actual figure was only 120 US dollars. This is still The data obtained when a large number of tourists feel that the tickets are inflated. The occupancy rate of the seven theme hotels is only 37%, which is far lower than the original estimate of 75%. That is to say, even if the current relatively good situation is maintained, Euro Disney Turnover will be only 40% of the forecast, and if this situation is completely ignored, then it is certain that this new Disneyland will not be as profitable as Tokyo Disney, but will bring in 150 million losses above the dollar.”

After Katzenberg finished saying these words, the management of EuroDisney who was sitting at the bottom was already silent, and everyone could hear the anger that was suppressed in Katzenberg’s tone. It was an anger that felt deceived. Senberg is indeed very angry, since he took charge of Disney at the beginning of the year, except for the business of Disney’s headquarters.

Katzenberg’s biggest focus is undoubtedly the Euro Disneyland project.

In half a year, he personally flew to Paris more than once to inspect the preparation of Disneyland.

But this half year.

He did not find any problems in the information submitted by the management of Euro Disneyland. Judging from the reactions of the people in front of him, Katzenberg knew that it was unlikely that they would conceal it intentionally, and it was more likely that these people were blind to the project. Self-confidence, and many problems are ignored.

Looking at Eric beside him, Katzenberg’s anger dissipated a little, and his lips moved.

Katzenberg said: “In the current situation, I also need to take part of the responsibility, but none of you can run away, because I also have a submission from the local French employees of the Paradise, which lists many The problems mentioned by tourists in the survey report show that these problems existed from the beginning and were just ignored by you, so, as a punishment, everyone present will have their salary cut in half for the next four months of this year. Of course, I will personally accompany you to bear this punishment, if anyone disagrees, the promise I just made is still valid, and you can leave this office now.”

The executives in the conference room looked at each other, although many people secretly glanced at Eric At a glance, no one dared to point out the language defect in Katzenberg’s words when Katzenberg was furious, and no one objected to this punishment.

“Okay, in that case, let’s move on to the next topic and discuss how to solve the current situation, Pat, starting with you,” Katzenberg pointed at Patrick Schneider rudely, without giving the other party any face. the meaning of.

Patrick Schneider adjusted his mood and said, “I think, first of all, we should make appropriate adjustments to the prices of park tickets and theme hotels…”

…

Starting from ten o’clock in the evening, this long meeting continued until Four thirty in the morning the next day.

There were such serious problems in a large-scale project with a total investment of five billion US dollars, and no one at the scene dared to raise any objection.

The meeting did not come to an end until the sky was light and the administrative secretary in charge of recording wrote down a thick stack of minutes.

After Katzenberg made his final speech, Eric said to Eric without saying a word for the whole night: “Eric, do you have anything to say?”

Eric still held the pencil in his hand, Hearing Katzenberg’s words, he nodded: “I have a photo here that I can show everyone.”

Then, he picked up the roll of paper that had been at his feet and handed it to the administrator behind him. The secretary, motioned for the other party to hang on the writing board in the conference room.

Everyone looked at the writing board with strong curiosity.

The enlarged huge photo was unfolded by the executive secretary, and the executives present discovered that it was a photo of Mickey Mouse, but the difference was that it was a Mickey Mouse in a kimono.

“Everyone must recognize the costume on this Mickey Mouse, yes, this is a photo from an event at Tokyo Disneyland. Tokyo Disneyland’s huge success is a big part of the reason. , because the management of Tokyo Disneyland knows how to adapt to the local Japanese culture, in order to attract consumers, they can make Mickey Mouse wear a kimono, and can hold a coming-of-age ceremony for Japanese youth in Disneyland. Disney culture is of course Disney’s Proud, but remember, Disney is a for-profit business company, we do not undertake tasks such as cultural aggression, our concern should be whether the company can make a profit, which is what a business company should be The ultimate idea of adhering to, you may think that I am too utilitarian, but you can also think about movies, the reason why Hollywood movies can expand around the world, the most important thing is that we can give everyone what they see The reason for the decline of European films is that they have been holding on to their own stubborn artistic concepts and have not changed. I would say that something that is declining, whether it is a company or a culture, has nothing to be proud of. That’s enough. That’s all, let’s think about it.”

After a moment of silence, with some people taking the lead, applause broke out in the conference room.

Katzenberg clapped his hands and stared back at this photo of Mickey Mouse in a kimono. After everyone was quiet, he said to Eric: “Eric, you are so right, is there an original version of this photo? I plan to put one on my desk.”

After Eric nodded with a smile, Katzenberg looked at everyone present: “I also suggest that everyone make a copy and put it on your desk. It is a kind of spur. Of course, this is only my personal suggestion, not mandatory, I hope everyone can keep the concept represented by this photo in mind.” (To be continued…) The

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[End of this Chapter]