God of Life - Chapter 557

Chapter 539 The Status of Wang Ting Entertainment

The dog brother who gritted his teeth immediately began to be busy.

The first is to look at the information.

When the Weibo incident first came out, Wangting Entertainment had 800+ anchors, basically covering all types.

The most important asset is not the four major food broadcasts that have become popular, but the more than 200 Miku models.

Those who often watch live broadcasts know that an extremely beautiful female anchor often pops up in the show category, who is particularly good at appearance, but it is very difficult at the beginning, and then it doesn’t take long to change.

why?

Low emotional intelligence, bad temper, big goddess.

Good-looking girls generally grew up in Zhongxing Pengyue, who have never been beaten up by the society, and think that they are too tall, and it is difficult to put down their body to coax men.

The show live broadcast is essentially a service industry.

It is difficult to succeed if you can’t let go of your body or your posture.

To capture traffic in the newcomer period depends on affinity, and every little white account may be the big brother in the future.

The training period after the player first brushes depends on emotional intelligence, and establishes and maintains emotional bonds.

The adjustment period of unsatisfactory live broadcast effects must be passed by perseverance. All major anchors are “leftovers” who have persisted. There is no tenacity. The negative pressure from black fans is enough for you to drink a pot.

However, it is difficult for a real high-value beauty to possess the above-mentioned qualities.

Because there are too many opportunities for realizing, there is no need to smash.

The same phenomenon is widespread in any service industry. For example, SKP’s luxury goods sellers often have a beautiful woman, but they often do not work for a long time, and they are never the top sellers in the store.

Return to the market: Do players need high-value beauties?

Of course you need it!

The beauty of beauty + filter + microdermabrasion has a very poor viewing experience, seriously lacking the natural texture.

Wangting Entertainment was able to sweep the entertainment category in the early days because of the natural beauty under the high-definition camera.

And not one or two are beautiful, but one or two hundred are so beautiful.

The dimensionality reduction blow and the cluster output have destroyed the original female anchor of the show.

The original live broadcast atmosphere was that everyone was dying to beautify, one by one, the live broadcast background was all high white, high mud, and high saturation.

The viewing experience can be imagined.

Now, hundreds of female anchors who follow the texture route have flooded into the market, forcibly raising the players’ aesthetics.

Order collapsed, style collapsed, and unspoken rules collapsed.

At the same time, because she has been a model, has been in contact with the fashion industry and the entertainment industry, the female anchor of Wangting Entertainment is not so childish, she will not hold it too much, and she will not think too much.

When Wang Yan selected people, he paid special attention to special points and conversations.

The former represents cleanliness, high-value, mixed model circle but cleanliness, basically equal to enough perseverance, a spirit of hard work.

Talking represents emotional intelligence and quality, and is an important condition for going on.

In the barbaric era when the live broadcast just broke out, this is a dimensionality reduction army.

Wangting Entertainment’s February financial report shows that more than 200 models from Mikong contributed nearly three-fifths of the profits!

Compared with them, the ability to attract money directly is not enough to see what food broadcast, what outdoor, and what head game anchors.

Moreover, those big platforms are not the ones with the highest net profit at all.

Wangting Entertainment has 78 live broadcast platforms in total, and the smaller the show, the higher the net profit.

There is a small platform called Qixiu. In order for Wangting Entertainment to enter the venue, the conditions for issuing it are 65% gift sharing and 30% large recharge rebate.

Top up 10,000, get 13,000 tokens, swip it to the host, and finally settle 8450 yuan to Wangting Entertainment.

The platform only earns 1,550 yuan, and I don’t know if it is enough for water, electricity, and broadband charges.

Wang Yunxi sent three female anchors in the past to test the waters, but the boss and the second broke out without waiting for her official to hit the list.

The monthly rankings for three consecutive months exceeded one million, and they became the first sister and second sister of the platform directly, and they were very happy with each other.

The youngest didn’t feel comfortable, so he switched to KK, a small platform that focuses on dancing, and won the Zhou Guan in the first week.

It’s so fierce.

…

According to the platform ranking, the total traffic of the top 10 platforms is 2.7 times the total traffic of the following 68 platforms.

However, those 68 platforms contributed 80% of Wangting Entertainment’s net profit.

If he hadn’t seen the report with his own eyes, Wang Dashao couldn’t believe it.

Particularly anti-logic, is there anything?

However, this is the case.

It feels like the current female anchor of the show is like picking up money.

The traffic is growing every day, and a steady stream of viewers floods into the live broadcast. High-quality female anchors can’t fill the gap at all. The phrase “Brother is so domineering” can make players spend money like chicken blood.

And the smaller the platform, the stronger the agglomeration effect. The new traffic is flooding into the top anchors. The 200,000 monthly list is just like playing, and they are about to become the standard for female anchors of Wangting Entertainment.

The big stomach Wang Mizi, who is out of the circle, only has more than 500,000 monthly rankings, which is not ranked in Wangting Entertainment.

Of course, she has extra income such as advertisements, Weibo, and official accounts, and her ability to make money is still very exaggerated.

Dagang who went to Huto to be a brother was a money-losing man.

Eighteen times Zhou Xing, an annual championship, daily PK face-to-face, spent almost 20 million on Wangting Entertainment, recovered 10 million, and lost half of the net.

The whole company is interested in winning the male anchors of the platform, and it is basically difficult to make money.

Pay back in one year, and there will be a big annual ratio next year.

However, the benefits of getting a brother are obvious-it can radiate traffic to the entire company and continuously pull up profit products.

The profit product is the female anchor of the show.

You don’t need to invest in anything, just watch them perform. All gifts are net profits.

The company may lose money anyway, but my dog will always make money.

In February, Wangting Entertainment’s overall turnover was 280 million, and his 50 million official brushes were hidden, just like playing.

The data for March has not yet come out, but now it has broken 300 million, and it is estimated to be 3.5. The increase is simply scary.

The net profit is not that high. It was less than 40 million in February and more than 50 million in March.

Not worth a…

Uh, it seems to be panting faster than Brother Dog?

That is worth mentioning.

Anyway, the speed of making money Jill is exaggerated.

More exaggerated is the expansion speed of Wangting Entertainment.

From the explosion of Weibo to today, Wangting Entertainment has recruited 1,736 new anchors across the country.

275 online anchors are scattered in the four major branches of Imperial Capital, Magic Capital, Star City, and Shenzhen City.

There are 1,461 offline anchors, distributed throughout the country, with their own live broadcast equipment, and they signed a stepped sharing contract with no guaranteed salary.

This is the result of two rounds of sifting.

Crooked Jujube resolutely don’t, do not sign offline without any cost.

The quality of the new anchor is not bad, but it has been completely transformed into the mode of cultivating Gu. Simply throw some resources and broadcast it when it can be broadcast.

The most cruel is the non-competition agreement and liquidated damages clauses that the Operations Department has made.

This was a normal company operation, and Wang Yan didn’t intervene, just let them do it.

So far, Wangting Entertainment has stood at the apex of the live broadcast brokerage company.

The first choice for newcomers is basically Wangting Entertainment. The popularity is too out of the circle. There are 100+ new anchors signing contracts every day, and those who fail to sign will be diverted to other guilds.

When Wang Siming was engaged in panda last year, he didn’t have this influence-all the propaganda before and after were added together, and only a few reposts in total?

The heat is not a level at all.

Therefore, Wangting Entertainment’s biggest worry now is that there are not enough people and too much work.

The level of overtime work is simply outrageous. Can you believe that half of the operating staff sleep directly in the office?

Fortunately, the overtime pay was paid to ensure efficiency.

However, Wang Yunxi was able to settle the trivial things in daily management, and he really couldn’t stand the remaining major things.

The first thing is financing negotiations.

The ubiquitous Sequoia, the ridiculous Ari, copied the painful news you didn’t discuss… The top 20 investment capital and industry leaders on the Internet have all made appointments to visit.

The second thing is platform integration.

Wangting Entertainment has been seeking to wholly acquire small platforms and integrate resources.

Target dozens of companies, more than a dozen companies that are interested, and a few negotiated, and then there must be a general charter.

Wang Yan intends to establish a platform department in Zhangjiang Park, unify technical standards, use a set of underlying templates, and multiple operation teams to start a tragic road to Leek.

It is not important to cut more and less, spend money to drain traffic, spend money on official brushing, spend money to raise account…

Anyway, quietly enter the village, don’t shoot guns.

The third thing is the surrender team.

There are many teams who want to join Wang Ting Entertainment. Some Wang Yunxi can make a decision, and some want to talk to Wang Yan in person.

For example, Zhang Dayi, a big internet celebrity who has been cooperating with Taobao for a long time.

Another example is Huang Wei and his wife in Guangzhou who want to enter Taobao live broadcast.

And a variety of cultural companies with little-known names.

Their main goal is affiliation, or cooperation-because they can’t get the top treatment of Taobao live broadcast.

Of course, Wangting Entertainment and Taobao are not comparable, the gap is too far.

However, Wangting Entertainment and Taobao’s live broadcast department are in a clearly strong position.

At the end of last year, when Taobao was preparing for live broadcasting, the two were still considered equal. However, as Wang Dashao went out of the circle and the popularity exploded, Wangting Entertainment became the leader of the brokerage company, and Taobao’s live broadcast attitude became more and more soft.

With more than a dozen people and three or five spears, the new Taobao live broadcast is said to be highly regarded, but it is actually just a game of idle chess.

If you do a good job, you can break through, and what you want in the future.

If it is not done well, it is one of the thousands of projects that Ari silently fails every year.

Chen Lei, the highly stressed person in charge, has met with Wangting Entertainment more than once, and officially established Wangting Entertainment as the only in-depth partner in the middle of this month.

Taobao live broadcast will start trial operation on April 1, and many anchors including Gao Ya are eager to try it.

Some merchants and Internet celebrities that are more sensitive to the outside world also focus their attention on this.

Most people are not optimistic about Taobao’s moves, but there are always a few people who are willing to take a risk.

So, in order to get the best conditions and reduce risks, cooperation with Wangting Entertainment has become the only choice.

These teams are different from traditional anchors. They are more commercialized, more focused on independence, more adventurous, and need to connect with upstream businesses.

Therefore, the possibility of a direct merger is unlikely, and the original contract is not suitable, and it is necessary to negotiate one by one.

Wang Yan is very interested in Zhang Dayi.

This year’s hottest internet celebrity, Ge Ge himself ranked first, Wang Siming ranked third, Mizi ranked eighth at most, and Zhang Dayi ranked fifth.

Beauty is second, mainly because of her influence in private server fashion, which is a good supplement to Wangting Entertainment’s power in live broadcast e-commerce.

Just like the koala who was unsuccessful in eating and broadcasting and was going to sell snacks on Taobao live broadcast, it is not important whether he has created profits for Wangting Entertainment before, but what is important is to develop a new category of strategic significance.

When will the profits created by Taobao live broadcast catch up with the runaway female anchor of the show?

Hard to say.

It is very likely that it has not been able to catch up.

But I still have to do it, because the ceiling of the show can be seen at a glance, and there is only money, no external influence, and no good story can be told.

Wangting Entertainment’s profit this year may reach 600 million, which is extremely probable.

If calculated according to the normal net profit valuation method, Wangting Entertainment’s valuation should be 10 times the annual net profit, or 6 billion.

But investors did not agree.

At present, Wangting Entertainment is only worth 2.5 to 3 billion, and even a quarter is brought by Wang Yan himself, because of the uncertainty of the show and the low growth prospects.

To break through the barriers, you have to tell a new story.

Therefore, the first thing Wang Yan did when he returned to the magic city today was to meet Zhang Dayi.

Negotiations on financing must be put at the back.

If there is no substantial breakthrough, Wang Yan does not even plan to start financing.

If you don’t get more than twice the premium, what face is called cutting leeks?

Now that people enter the market with a valuation of 3 billion, that is equivalent to being a money-spreading boy, using the heat that he has worked so hard to fatten up investment institutions, don’t even think about it!

After getting off the plane, Wang Yan went straight to the venue without stopping.