Digital Life (Absolut01) - Chapter 68

[Sixty-eight.]

“Originally? Originally, I thought that this time, I could approach the robotic arm system of the following bionic form. Although it may not reach the level of flexibility of humans at once, it may be limited to the bionic limb movement of animals with relatively simple movement forms, but at least There should be several levels and several different types of free joint systems. However, now it seems that it is really not optimistic.” Lu Zhenyu said to Yue Yu.

“Do you think you are impatient?” Yue Yu asked.

Now Yue Yu is more and more like a persuasive psychiatrist, always able to induce the dialogue between her and Lu Zhenyu through a series of questions to gradually transition to the track she envisioned.

At the beginning of using this very advanced language skill, Lu Zhenyu was fooled many times, and now he is gradually getting used to it.

Lu Zhenyu will listen carefully to the question, and then grasp the key points and express his thoughts.

Lu Zhenyu didn’t care whether he would be induced by Yue Yu or not. For him, if he was induced so easily, it showed that his consideration in this regard was really not enough.

“Immediate? Maybe a little bit. On the one hand, it’s because I still feel like I’ll give you a body that I’m satisfied with and that you can use in a relatively short period of time. It seems that, according to the current speed of technological development, There are no 20 or 30 years. It is estimated that it is very difficult. Every second counts. Another reason is that the laboratory spends too much money. Our experiments continue to touch different new fields, and each field has its own The process of entering the system and adapting to the system is very expensive… For example, in order to make the joint system this time, how much is the amount of money just for the few high-precision processing machines purchased? Our laboratory, now In terms of equipment, the world is also leading. But the speed of spending money is so fast that I can’t stand it.”

Yue Yu pretended to be surprised and said: “Have you been very low-key? When did you become so confident? Are you so sure that what you’re thinking about is correct?”

“Don’t you think I know more about these techniques than anyone else in the lab?”

“But your better knowledge doesn’t What good plan can you come up with?” Yue Yu seemed to spare no effort to attack Lu Zhenyu.

“Xiaoyu, can you save me some face?” Lu Zhenyu scratched his hair and said.

“Besides, I’m not in a hurry to get a physical body, what are you in a hurry? Even if you can help me get a mechanical body this year, so what? You know it yourself, that’s not an ideal solution. So many metal piles Together, with the current energy technology, even if I use fuel cells or something, how long can I stay active? Moreover, even if you make the shape perfect, so what? There is no way to sit on planes and trains, only in a fixed It’s not what I want.”

“You still expect to run around?” Lu Zhenyu was surprised, this goal was higher than his own expectations.

If metal was not used, Lu Zhenyu really didn’t know how to make a humanoid body.

“Of course it’s impossible now, you look at your robotic arm, it can run with such a large server unit. I looked at your program, if you want to build a working mechanism, put it into some kind of use, at least It is also based on a computer group with very strong performance. It seems that it is impossible to produce a computer chip that can satisfy you within 10 years. Not to mention the structure, I will definitely not be able to run around with that size. So , my suggestion is, leave me alone, what to do. As for me, I can see all your technical progress anyway, and when it’s time for you to make me a body, I will remind you. Even if You can’t finish your life,

remember to explain to your children, you are so smart, presumably your children are not bad, plus you have been educated since childhood, you may be better than you at that time. Dedicate your youth to your life, dedicate your life I really like this sentence.”

Lu Zhenyu was so angry that he couldn’t speak, he just replied lightly: “Fuck.”

However, Yue Yu’s words were indeed true. It gave Lu Zhenyu a great inspiration.

Especially with regard to the technology that he knows, but there is no way to apply it well.

Sometimes, the understanding of these technologies has become an obstacle for him to consider the problem, because he is too aware of the shortcomings of these technologies.

On the contrary, those who don’t know much can think freely and without any scruples. Anyway, they don’t need to work hard to realize the things they come up with. The work of realizing these ideas will naturally be done by specialized technical personnel.

Lu Zhenyu immediately arranged an afternoon meeting, and once again called all departments to make arrangements for the next stage of work.

At the meeting, Lu Zhenyu first said: “I have one thing I want to say first. In the laboratory, we will no longer approve new projects until the existing projects are completed. However, I want to establish a semi-open group based on Existing technology, conceptual ideas for technical application. It is not good to let the technology rot in your hands.”

Lou Jiaxian is obviously satisfied with Lu Zhenyu’s measures to control the number of subjects in the laboratory, because although the current digital totem is quite a lot It is a company with strong profitability, but the funds are not strong enough to invest in scientific research without restrictions.

Although it is said that technology research and development can greatly enhance the core competitiveness of enterprises, if large-scale investment is made as in the previous period without considering the problem of technological transformation, the entire enterprise will face the problem of a broken capital chain.

Lu Zhenyu was able to put forward the control of the number of topics first, obviously he did not consider this issue.

It is even more a good idea to establish such a concept creative team. As long as the connection with technology and market can be solved, this team will be able to generate huge creative power and promote the continuous advancement of the technology and products of the entire company.

“Who are you going to find to form this group?” Lou Jiaming asked.

“Two to three industrial designers who have a good understanding of technical products, one or two people with a solid technical foundation, and one from the Marketing Department and one from the Marketing Department who is familiar with product sales and channels, and then, let everyone It’s better to actively give them ideas. Anyway, it’s a semi-open department, and it is estimated that the turnover of personnel will be faster, so let’s try to facilitate this kind of internal transfer within the company.”

Everyone nodded, this may be a good structure.

Hiring a few more people isn’t too much of a cost anyway.

Compared with a scientific research project that may throw hundreds of millions of dollars at you, it may not be fruitful. This kind of rapid transformation of productivity is obviously more acceptable.

“However, I also have a request. Don’t you think the publicity and promotion has been very chaotic recently?” Lu Zhenyu pouted.

During this time, several products of Digital Totem have sold well.

However, due to the continuous innovation of the products, there has been no time to review the work in the aspect of publicity and promotion.

In fact, when it comes to investing in advertising and public relations, digital totems are definitely not small, but most of the advertising and public relations activities are carried out around products.

For example, the software version and portable version of “Zonghengjia”, together with the previous voice platform, have not released a new version for a long time, but are constantly patched and corrected to the search machine of version 2.55, each product has a set of independent promotion plan .

Although each plan has been executed quite well, in general, there are contradictions between different publicity plans. The main problem is that the brand image of the company itself has not been established between each publicity plan.

Peng Hannian nodded and said, “This is my work mistake. Our product line has grown a lot during this time, and it’s really hard to take care of it all of a sudden.”

“Then how do you think we should adjust it?” Since Peng Hannian himself If you jump out and admit your mistakes, then you don’t need to go into it. It doesn’t make much sense to pursue this kind of thing, and the publicity and promotion during this period is actually just a little confusing. It’s really good to just talk about the effect.

“I have an idea, which is to establish a core brand image of the company, and then, our other aspects of product design and publicity and promotion methods all rely on this core brand image. Of course, this publicity should be divided into two levels, One is for the general public, and the other is for our growing number of professional customers,” Peng Hannian said.

The reason why he admitted his mistake at this meeting today is because he actually has a rather vague framework in his heart.

After all, he is a senior marketing expert, and he is a person who has accepted the concept of integrated marketing communication since a very early time and tried and enriched his own marketing concepts in practice.

“Well, what is the core brand image?” Lu Zhenyu asked.

All of a sudden, the question focused on this critical issue that could affect the company’s overall style.

“What I think is freedom and thinking.” Peng Hannian said, “Our company is currently the only company in the world with relatively advanced artificial intelligence. Moreover, our research and development strength is very strong, and our products will probably be from software to software. The combination of hardware is used to convert this route. However, our products can give users a convenient feeling of free use. Most of the time, the products we provide are just a foundation, and how to use this product is the owner of these products. For example, the original voice platform, so many style text plug-ins, and dialect plug-ins are all created by the software users themselves. Now, the combination of the voice platform and the plug-in system is a huge platform. For example, we “Zonghengjia” system, although the function of the ordinary version is not very strong, but under the development of users, there are also many plug-ins now? For example, the plug-ins specially used for language learning are not developed by us. .Although we did not develop these things ourselves, but provided users with their own development kits, which has a great loss in profit, but the image in the eyes of users is very good. Especially those users in Europe and the United States prefer to do it by themselves. A place for customization. Even the portable version of “Zonghengjia” that has just been launched, many DIY players have begun to start. The core program is strictly protected and the peripheral programs have a lot of freedom. Now it seems that it is true It’s a good idea. And this is exactly in line with the freedom I proposed.”

Peng Hannian’s statement immediately attracted everyone’s attention.

Although everyone knows about these things, being able to put a series of things together and sort them out and summarize them is the ability.

“Another core is thinking. If freedom is more suitable for promotion at the mass level, then thinking is more suitable for high-end and professional markets. Because professional users will care about the technical content behind our products. In addition , Thinking about this is also more suitable to appear as the overall image of the company, to let others feel that we are a company that is diligent and good at thinking, and our products are also designed with careful consideration. Thinking’ products. And we also attach importance to cultivating the thinking ability of others. Of course, this depends on our company’s products, publicity and promotion. Continue to develop and design in this area, and then coordinate with the public relations image and advertising.”

Peng Hannian gradually described his ideas, and gradually, everyone discovered that this positioning was combined with the idea of establishing a creative department proposed by Lv Zhenyu. Get up, it will exert great energy.

The adjustment of existing products in the way of publicity will naturally be carried out gradually, and in order to conform to the company’s overall policy, Lu Zhenyu also directly assigned a series of development tasks to the laboratory.

Most of these R&D projects are based on existing technologies and are not very difficult, but they are in line with this general policy.

Lu Dekun almost jumped up and said that it was Lu Zhenyu and Peng Hannian acting together.

The public relations department will also carry out a series of activities in full swing. Naturally, digital totems are never stingy in terms of budget.

In terms of public relations expenses, Lu Zhenyu is quite willing to spend money.

“There’s one more question.” When the meeting gradually started from the climax to the end, Chen Ning suddenly raised his hand and said, he looked like a good student.

Everyone immediately began to sweat.

If you put it in Japanese-style comics, everyone’s expression should be described as – “black lines are messed up”.

God knows what’s wrong with Chen Ning, who doesn’t say a word today.

“At the beginning of last year, you said you bought a football team to play this year, but you have to skip it again.” Chen Ning asked.

This… To be honest, everyone is really not interested in Chinese football.

This question was not meant to perfunctory Chen Ning last year, but this year Chen Ning raised it again, and he didn’t know what to do.

“Let’s do it, take out the money, let’s find a team to buy shares first, not the Chinese Super League, but a first-class team. After holding the shares, we will observe and see how the whole environment is going. Ningning, do you think it’s okay?” Lu Zhenyu As soon as I finished speaking, I thought, why did you call Chen Ning “Ning Ning” at this formal meeting?

It’s time to be laughed at by these people.

Chen Ning was obviously aware of this problem, and said quickly, “Okay. That’s it. I’ll find someone to do the evaluation.”

“Okay, the meeting is dismissed.”

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[End of this Chapter]