Digital Life (Absolut01) - Chapter 43

[forty three.]

Sitting at the door of Lu Zhenyu’s office, Tao Yingying, the secretary, got up for the ninth time today to make coffee for Lu Zhenyu.

As a secretary who arranges schedules for Lu Zhenyu and determines various chores, this is one of her responsibilities.

Before, Lu Zhenyu had to run back and forth in the laboratory, the online game group and the president’s office, but now that two new online game production groups have been opened, Lu Zhenyu’s workload has suddenly increased by a large amount.

In the morning, Lu Zhenyu walked into the president’s office clearly in a bad mood and started drinking cup after cup of coffee.

First, I discussed the company’s financial issues with Lou Jiaming for an hour, and then I discussed with Chen Ning about the adjustment and priority of manpower allocation in several projects. After all, several projects are currently doing sales and marketing at the same time. They are all too busy, there are always some things to make way for others, and the company is not suitable for further expansion at the moment.

There is also Lu Dekun, to discuss the next research plan of the laboratory. At present, the development and derivation of several products have been done well, and it is not meaningful to dig further, and the laboratory currently only has server architecture. Projects take up more resources, and other projects are basically at the final stage. The question now is, what project to use… Every research project requires a huge amount of capital to support, although the current company’s operating condition is good, it has The products are also incapable of being overtaken and imitated by any competitor in a short period of time, but the market capacity is there, and no product can be sold indefinitely.

When talking to Lou Jiaming about the company’s financial situation, Lou Jiaming even used the word financial pressure several times?

Is the company financially under pressure?

Lu Zhenyu was also taken aback.

The first is the project “Zonghengjia” and its extension. This may be the most profitable project in the short term, and to maintain such high profits, the company does not need to pay a lot. It is nothing more than channel sales and technical support departments in various regions. training.

The search machine has not been withdrawn from new products after almost half a year. It just relies on a few people in the research institute to make some detailed adjustments piecemeal, such as adjusting some search and blocking conditions, so as to prevent some people from taking advantage of some small things Hype, in the past, Tengxun suffered a secret loss on the issue of “Diaoyu Island/Senkaku Islands”.

However, the search machine can only be regarded as a relatively stable source of funds for the company at present, and the monthly fee and new users are counted, which is also very limited.

As for the online game project, Lou Jiaming severely criticized Lu Zhenyu.

Because, based purely on the analysis of the current online game market, at least it is difficult for the project “Rise” to make money, and it is not difficult to achieve the goal of raising funds that Lu Zhenyu thought.

The first is the design of the server architecture required by online games. Although the framework solution proposed by Xiaoyu at that time was feasible and very advanced, it was only a framework solution after all. For practical applications, there is still a lot of work in between.

This kind of parallel computing is not just a matter of simply connecting computers, at least not using network cables. For this architecture, they have developed a function similar to a network card, but it is much more powerful. They call it In order to connect the card, the connection card is also responsible for the distribution of computing tasks and the co-processing function of integration during parallel computing. Let’s not talk about how much it cost to develop this thing. Just for the production of engineering samples, the company introduced more than one equipment of various types. 100 million.

In order to establish a test environment, 1.7 million servers were considered quite cheap, and 155 servers were pulled in all of a sudden, plus daily maintenance and the like, more than 300 million were gone.

Not to mention the normal development costs, even if the game is to run, the cost of purchasing servers and purchasing bandwidth in the future will not be less than 300 million, and this is the first step of server purchase. With the increase of players, the future will be Not needing to add a server is another issue.

Therefore, the earliest budget of 840 million proposed by “Rise” seems ridiculous. According to the current progress, to complete the development of the entire game, the total investment may exceed 1.4 billion.

Even if the life cycle of a game is 5 years, 280 million per year is not a small number to earn this money back. At least 1 million regular online players must be guaranteed to be able to recover this cost.

At least in the current Chinese online game market, there has never been such a terrifying figure, and it can maintain a peak of 300,000 online games, which is enough to make a bunch of bosses giggle.

And this does not include the necessary publicity and promotion, and does not include the explicit or implicit expenses that must be paid in the field of marketing and public relations.

Maybe this game is really of social significance, but for the company, this kind of project is a failure, and now, Lu Zhenyu has opened two development teams at once, and the pressure on the company occupied by the online game team is increasing. big.

There are indeed more than 4 billion yuan on the company’s account, but after taking these calculations into account, Lou Jiaming requested that the maximum total investment of Lu Zhenyu’s projects and topics in the laboratory should not exceed 1.5 billion yuan. Personnel is also a very expensive thing, and the company’s expansion is a bit too fast now.

… All kinds of things kept Lu Zhenyu really busy. As a secretary, Tao Yingying seemed to have nothing to do except deliver coffee to Lu Zhenyu cup by cup.

While delivering the tenth cup of coffee to Lu Zhenyu, another secretary, Jia Qing, walked quietly to Tao Yingying’s side and asked unexpectedly, “Does it hurt?”

Tao Yingying actually said “um” before realizing it was not good.

“What are you doing here?” Tao Yingying didn’t like Lu Zhenyu. Although Lu Zhenyu was qualified as the fifth diamond king, it was just the kind of secretary’s pure concern for the boss’s health. After all, too much coffee is also very harmful to the body.

Jia Qing said: “I have a call from Jerry, the executive vice president of Microsoft, and his secretary is still waiting for me to answer. I know that Mr. Lu is busy, but Mr. Chen is out, so let Mr. Lv answer the call. Right

.”

Tao Yingying nodded, and when she walked into the office with coffee, she immediately reported to Lu Zhenyu.

Lu Zhenyu was a little curious, Microsoft?

Microsoft’s concern is not necessarily a good thing.

“Come in.” Lu Zhenyu ordered.

After 20 seconds, the secretaries connected the phone for the two.

Jerry’s slightly accented English came over the phone.

Jerry was also surprised when he learned that the person who answered the phone was actually the president of Digital Totem who had never appeared before. He originally wanted to ask for directions, get in touch with the executives of Digital Totem, and then discuss further cooperation. thing.

Although digital totems are still relatively small in scale, the digital totems holding n leather and new technologies in their hands are something that no company in the industry dares to underestimate. Jerry felt that sending faxes at this time was a bit aggressive. And it has a condescending meaning. Microsoft has not been very good in cooperating with other companies.

Although the purpose of his contact with the digital totem is not very well-intentioned, at least he hopes to leave a good first impression on the other party.

Even after the jet lag was over, he stayed up late and called in person. Unexpectedly, he became one of the few people who came into contact with Lu Zhenyu as the president.

When talking with Jerry, Lu Zhenyu always seemed cautious, and Jerry could hear it. He asked, “Do you have any doubts about me taking the liberty to make this call?

” The industry cooperates and contacts with people, in general, the evaluation is not inclined to be positive.” Lu Zhenyu is also very calm.

“Can I have the honor to come and visit the digital totem? You know, there will be a global it summit forum in Shanghai next month, and I will come to Shanghai to attend this conference. I hope to communicate with you further during the conference, and I hope that in some aspects A cooperation intention is reached.”

“Okay. You will be one of our most respected visitors.” Lu Zhenyu said generously.

Come if you want, who is afraid of who will come?

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[End of this Chapter]