Digital Life (Absolut01) - Chapter 40

[forty.]

When Chen Ning returned to the company, it was already two o’clock in the afternoon. She brought two news, one was that she already knew who was behind the scenes, and the other was that “Rise” would not pass the review by the Ministry of Culture. .

Chen Ning was obviously not satisfied with these opponents, and mentioned their names with contempt.

This time, it was Lingtian Public Consulting Co., Ltd. that organized the media offensive against digital totems. They were only pushed to the front desk as targets. This small company with only 12 people has absolutely no financial resources, human resources and personnel relations nationwide. To organize such a big action, the two non-governmental organizations, China Foreign Language Research Center and China Software Industry Federation, cooperated with Lingtian, and Ruixing, Parallel Line and Jingshan provided financial support in this series of public relations actions. These 3 software giants.

This loose association may not have much technical strength, but it is an entity that has been in the circle of China for many years, and its interpersonal relationship is much deeper than the newly formed digital totem.

Ruixing, isn’t that the one who offended him a while ago?

Lu Zhenyu thought about it for a long time and shook his head. This person really didn’t make any impression on him.

With these names, the secretaries quickly collected the information of these enterprises.

Everyone looked at it casually and pouted in unison.

Chen Ning said angrily, “I’m being bullied. Now I want them to know who should give way to whom.” Try not to use your influence in interpersonal relationships to influence the operation of the company, but let the company develop naturally in the commercial field with commercial methods.

Chen Ning agreed with Lu Zhenyu’s statement. Recently, she is mainly responsible for the affairs of Qilin Academy and some internal decisions of the company. Unexpectedly, her low-keyness has made people gain an inch.

Ruixing is a database company, Parallel Line is a business system, and Jingshan is a translation software. Although the annual turnover is not small, but because there is not much core technology in its own hands, the profit is not very good. Jingshan Although he is the leader of domestic electronic dictionaries and translation software, after removing the royalties paid to various publishing houses around the world every year, the profits are not large, and he mainly lives on value-added services.

As for the China Foreign Languages Research Center and the China Software Industry Association, the former is a permanent management organization with the participation of some universities. Usually, it is only an academic institution that conducts loose cooperative research. The Software Industry Association is basically a Several first-generation IT people who are about to retire, relying on their own personal influence to pull the flag of the tiger skin, just these institutions, dare to provoke her auntie without a long eye.

Chen Ning’s cute expression made everyone laugh.

Lv Zhenyu once secretly told Lei Tao about the background of Peng Hannian and Chen Ning, and also explained what kind of organization the Kylin Fund is.

According to Lou Jiaming’s analysis method, the current digital totem is almost an organization that launders money for the Kylin Fund. Looking at some of the company’s financial system in the past, it felt strange, and it was a bit of a sudden realization.

Yu Yayun raised his eyebrows and said, “Now we’re not dealing with these institutions, but the media. It’s not difficult to deal with those institutions. At most, we will burn money to kill them. The problem is, now we are facing The right thing is the media and the public, using a strong method will affect the reputation of our company, which is not good for the company’s long-term development.”

Yu Yayun’s words made everyone in the conference room nodded, but it was, “The mouth of the anti-civilian. , even more than the defense of Sichuan”, although this sentence was originally used to describe the relationship between imperial power and public opinion, it now sounds somewhat meaningful.

Chen Ning said: “You mean, even if you really want to kill them,

Not now either!

”

Well, clever.”

“Yu Yayun said with a smile. When everyone is still competing fairly, they don’t want to do anything to strengthen their own strength. Instead, they play tricks behind their backs. Such opponents must be killed.

Chen Ning nodded, as long as they are not far away .

She doesn’t care if she can kill these institutions in the future.

Lu Zhenyu looked at Yu Yayun, who was confident, and asked, “Miss Yu, is there anything you can do?

”

“That’s it.

There are two main things to do now. One is to declare our company’s position and to fully communicate with the media. We now have a good relationship with the reporters and editors of most mainstream media.

Especially in China, at the last press conference, I secretly replaced some reporters’ trial version of “Zonghengjia” with the official version.

It is not a big problem to do a few reports and exclusive interviews that are beneficial to us through reporters who have a good relationship with our company, especially in the current public opinion situation.

Second, it is to differentiate and weaken opponents.

In my opinion, the foreign language research center will be mixed in mainly because of the issue of interests. I believe that they do not represent the position of most people or most translators.

When we formulated our publicity and marketing strategy, our core selling point was not the function of translation, but the function of communication. Although it does have an impact on the translation work in the long run, this impact is not as described by them. So scary.

I wonder if we set up a fund to reward a batch of excellent translation works every year.

On the one hand, it expresses the goodwill of our company in the field of translation, and on the other hand, it is also a means of calling on everyone to improve their foreign language skills and at the same time destroying the centripetal force of the other party.

Anyway, the low-level translation threshold is very low, and the threshold for low-level translations to enter other industries is not high, and those advanced translations are not particularly affected. After all, our ordinary version of the software has limited functions, while the professional version , it’s not cheap either.

”

The series of punches Yu Yayun described should be quite powerful, and everyone passed it after just a little discussion.

Although these measures are not radical, they still meet the current needs of digital totems, especially the use of public relations means to deal with public relations means, which can be regarded as a reasonable and powerful counterattack.

As for the fund for awarding outstanding translated works, the tentative amount is 100 million RMB. Each year, 100 outstanding translated works will be selected, and then awards such as the Outstanding Translation Novel Award and the Outstanding Translation Academic Work Award will be established.

Anyway, it will be at least the first half of next year. It doesn’t matter how much money you have. With the current financial resources of Digital Totem, 100 million is not a big problem.

As a result of the incidental discussion, due to the current lack of digital totem in public relations, a public relations office will be set up under the president’s office, because Yayun is in charge.

And the counterattack in the media this time is also because Yayun is responsible for the overall execution.

After summing up the matter, Yu Yayun asked a question: “Mr. Lu, did you write the speech at the last press conference?”

“No, what’s wrong?” Lu Zhenyu trembled in his heart.

Technical problems are easy to confuse, and this kind of word art is not so simple to be fooled.

“It’s nothing, just look at that person’s writing style and talent, how about you dig this person out to help write the article this time? The company’s public relations drafts are outsourced, and the draft fees are very high.” Yu Yayun said with a smile.

“I’ll go and ask.” Lu Zhenyu was still a little flustered. After answering, he ran away. He and Chen Ning still had something to discuss.

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[End of this Chapter]