Digital Life (Absolut01) - Chapter 125

[One hundred twenty-five.]

The release of the zero series of digital totem products can be regarded as extremely low-key.

There was not even a grand press conference for this series of products, but after the press conference that Digital Totem had obtained a license for the production and sales of mobile phones, and the color-changing mobile phone will be launched in China, the host of the conference invited reporters. They visited the showroom for the Zero series of digital totems and handed out some product descriptions and things like that.

At the same time, diagonally opposite the Sony Dream Factory on Huaihai Road, the display of the zero series products and the store opened silently.

The first products in this series are: DC, DV, home computer and home digital network systems, home theater, personal digital assistant systems, multimedia solutions for books and materials, and even air conditioners that automatically adjust temperature by sensing indoor activity, and Built-in manipulators, refrigerators that automatically organize food and other objects… Anyone who sees such a series of products that involve all aspects of household use can feel the meticulous and intelligent characteristics of the zero-series product design.

Naturally, in terms of price, these products are not affordable for ordinary people.

Does this low profile mean that the propaganda is not enough?

No, the propaganda methods aimed at the mass media are very limited for such a series of products.

Because the target audience is completely different.

The advertisements Chen Ning bought were relatively elite magazines and professional newspapers.

And there is another method, which is to put the introduction of zero series products in professional media in the fields of industrial design, product design, etc. Naturally, as a public relations draft or something similar to a public relations draft, there are many praises in the article.

Creating high-end and creating classics is definitely not a task that can be accomplished by spending money on advertising.

Just like Leica, Schneider, Zeiss and other optical brands rely on decades or even longer history to complete their transformation from having some leading technologies to becoming the focus and benchmark of the industry.

Although the Zero series of products launched by Digital Totem may only be launched to intimidate Japanese companies, especially Sony, it has a great strategy, but who can predict that such an expedient measure will not evolve into a new digital totem What about growth?

In particular, the product sales started in a strange market like Shanghai, where luxury sales are extremely hot.

Before the color-changing mobile phone was officially launched in China, there were already many products from Hong Kong, Europe and Japan that entered the Chinese mobile phone market through informal channels.

Since the products of digital totem have always been cheaper in domestic than overseas, parallel imports have always only appeared overseas. This time, there is finally a special case.

Although it is very laborious to send digital totems overseas first, and then come back through smuggling channels, and the price is nearly 10% higher than overseas, and the price of the most popular mid-range models is also as high as more than 7,000 yuan. However, the sales situation Still good.

It has also mastered the variable optical camouflage system. Compared with the United States’ insistence on military use and concealment, digital totems and China’s technological opening have also made many countries need to re-evaluate their technological policies.

Chen Ning’s suggestion gave Lu Zhenyu a lot of inspiration.

Although this year’s dividends may not be enough to invest in the establishment of a large-scale research institute, it is enough to lay the foundation first.

A small research institute, staffed with relatively strong personnel, tackles key problems one by one, and gradually establishes a self-financing technical system… The thrill of this construction makes Lu Zhenyu seem to have returned to the beginning of 2006, when he started to create digital totems. when.

Entrepreneurship is difficult, but entrepreneurship is very rewarding.

In Lu Zhenyu’s view, the so-called difficulty of maintaining a business is of course a rigid system, or the second and third generations are relatively prosperous. It is also related to the fact that once entrepreneurs stand at a high level,

they have no motivation to move forward.

Since he was able to create the current digital totem in just a few years with the support of 90 million US dollars.

When you have the capital and technical foundation you have now, with a more powerful Yue Yu, and even Qingqing, Bodhidharma’s assistance, there is no reason why you can’t create a career?

Thinking of this, Lu Zhenyu’s heart surged with excitement.

So, where to start?

Lu Zhenyu pondered for a while and decided to start with the selection of materials.

Because, due to some commissioned research and technical consulting business for the country, the ownership of several patents has been transferred to his name as payment.

Among them, he is most interested in “anisotropic plastics” that have the prospect of becoming artificial muscles.

Once Lu Zhenyu made up his mind, Chen Ning once again saw Lu Zhenyu, who was full of vigor and fighting spirit, and was figuring out various problems all day long.

Lu Zhenyu, like a big boy who found a toy.

The new research institute has been registered. In order to avoid letting others discover the connection between this research institute and the digital totem, we also try our best to create an environment for starting a new business.

Whether the institute is named or a legal person, there is no apparent connection between the institute and the digital totem.

The research institute is wholly-owned by Lu Zhenyu, and its name is “Qiancheng Materials Research Institute”.

The legal person of the enterprise is Miss Zhao Qingqing who now has a full set of identity certificates.

No one would have thought that the legal person of this research institute with a registered capital of 40 million US dollars is a robot that happily chats with customers in NOBODY Cafe and is busy carving wood or other materials.

“Che, does it make sense for you to do this?” Chen Ning disapproved of Lu Zhenyu’s behavior.

“Isn’t it just for fun? If you can create a new star in the industry in a few years, and then announce it, saying that this is what I, Lu Zhenyu, did, wouldn’t it be fun?” Lu Zhenyu laughed, he himself knew this. It’s a steal, but fun is always fun.

“You can’t create miracles this time, right? After all, it’s not about programs and computers. It’s not about mechatronics. Apart from throwing money and burning it, I’m afraid there’s really no way to control the progress of the project. Although, a good scientific research environment and The scientific research system can improve the efficiency of research, but I want to remind you, at least one year, you should not expect any results.”

“Why are you reminding me like this, it’s clearly me.” Lu Zhenyu pretended to be dissatisfied. .

As soon as the affairs of the institute were finalized and the first batch of researchers and equipment were implemented, Lv Zhenyu got on the plane and went to Australia to participate in the first race of F1 this year.

Technical strength?

Perhaps Lu Zhenyu’s adjustments in various aspects after buying the team have indeed improved the technical strength, but so what?

In everyone’s eyes, Lu Zhenyu is still a big boss with money, and he started to burn money in the fields he likes to satisfy his kind of person.

Yes, that kind of person, who is full of idealistic spirit, has never been many in this circle.

As soon as the F1 race is over, Lv Zhenyu will immediately fly to Paris to supervise the preparations for the WRC and this year’s Paris-Dakar Rally.

Compared with the one-stop competition, this event, which is called the most difficult rally in the world, attracted Lu Zhenyu’s attention even more.

What’s more, it was the Peugeot racing car equipped with an intelligent decision-making assistance system that participated in the competition this time.

It was for this reason that Lu Zhenyu could not wait to drive by himself for this competition.

It may not be entirely accurate to say that Lu Zhenyu personally participated in the racing car.

He is currently on the Shanghai track, even if he drives an F1 or other track racing car, even without relying on Dharma’s assistance, he can still have a decent performance.

Although it is still far from the international top level, it is too good for a person who has been tested for a driver’s license for one year.

If there is a chance to run a race, even if it is just a technical verification car regardless of performance, Lu Zhenyu will probably let Bodhidharma take on more tasks, and even give Bodhidharma the full authority of the car to pretend.

The boss came to the team and excited the teams participating in the first race in Australia, all of them wanted to perform well.

Since the acquisition of the Jordan team and renamed the Kirin team, the team’s sponsors are no longer a problem.

The highly profitable IT manufacturers, especially the core manufacturers as the main team of sponsors, make the vehicles with white background and blue stripes look very impressive.

For those advertisements that are placed in prominent places, there is no manufacturer that is not a leader in the industry.

The Kirin team is the most glamorous of all teams.

In March, although Australia is not hot, it is not too cool.

While the team was preparing intensively, Lu Zhenyu welcomed a guest he did not expect—Chen Kangru.

Compared with the majestic Chen Kangru who led a group of his men before, Chen Kangru in casual sportswear looks handsome and handsome.

The undisguised sharpness in his eyes from time to time was also covered by sunglasses, showing a somewhat refined demeanor.

Now Lu Zhenyu is surrounded by at least 20 to 30 guards from several domestic departments.

Even Lu Zhenyu didn’t know the exact number.

But there are still a few of them. They were in the United States and experienced that extremely strange attack. It was also the first exposure of the silver-haired young Kefir and the variable optical camouflage system.

They recognized Chen Kangru and quickly led Chen Kangru to Lu Zhenyu.

Lv Zhenyu, who was listening to the engineer’s account of the tuning of the car, was taken aback, “Old Chen, why are you here?”

Chen Kangru took off his glasses, and hugged Lv Zhenyu firmly in his arms, saying: ” Brother-in-law, you kidnapped our most precious sister. Why don’t you come and see you?”

As for the surprise, Lu Zhenyu didn’t think much of it, wiped the oil on his hands, and was dragged out by Chen Kangru to play. .

Chen Kangru and Lu Zhenyu went to a small bar attached to the hotel.

Since it was the afternoon, there was no one in the bar.

After Chen Kangru let several guards clear the field, he got into the bar by himself.

While handing Lu Zhenyu a cup of lemon vodka, he took out a folder made of thick cardboard from the back of the refrigerator at the bar and placed it in front of Lu Zhenyu.

“What is this?” Lu Zhenyu asked.

“Something that’s not very good.” Chen Kangru said, “Otherwise, the old man would not have sent me here to show you the things in person.”

Lu Zhenyu opened the folder, and on the outside were a few enlarged pictures. to an 8×10 inch photo.

And the first photo made Lu Zhenyu suddenly change color.

“Blue Bird?” Lu Zhenyu’s face turned pale.

In the photo, it should be a US Navy base, and an Arleigh Burke-class destroyer is undergoing transformation.

The most notable is the anti-ship missile launcher in the middle of the hull.

It should have been two 4-mounted harpoon missile launchers, but now one of them has been dismantled, and a 4-mounted launcher installed instead has only one launch barrel. From the appearance of the launch barrel, Lu Zhenyu I think that is the Jade Bird hypersonic anti-ship missile that the Chinese navy has only recently begun to generally refit.

This is a very serious incident.

Lu Zhenyu hurriedly turned over and looked at the second photo.

The second photo is supposed to be a photo taken by a micro-device that doesn’t have enough pixels. In the center of the photo is a middle-aged man with a stack of documents standing next to an officer of the Japanese Self-Defense Forces.

In the out-of-focus imaging part, you can vaguely see a hexapod mechanical mechanism with a shape very similar to the Spider Pioneer. It is conducting an indoor obstacle-crossing ability test… It is definitely not a digital totem product.

For the third photo, the scene is back in America.

In the box of a stadium, several people that Lu Zhenyu had seen were sitting together. They obviously had no intention of competing, but were discussing something.

Among these people are the VP of Sony, the CEO of Nikon, the R&D director of Canon’s optical division, the CEO of Zeiss Group, the general manager of Fuji Group, the global VP and R&D director of Kodak… When these people gather together , obviously there is only one possibility, that is to prepare to jointly suppress the digital totem and Leica.

And the file after the photo explains what happened in the first photo.

Although South Korea has fully started purchasing China’s Jade Bird missiles and expressed interest in follow-up products, their ship system is still Americanized.

Under constant pressure from the United States, they sold two of the Jade Bird missiles to the United States at a very high price for some favorable conditions.

UU reading www.sonicmtl.com One of their frigates quietly unloaded two missiles when they went to the US port for routine original factory maintenance.

One of them will be dismantled, and the other one, the one seen in Lu Zhenyu’s photo, will be tested by the US Navy with live ammunition

… Lu Zhenyu is not worried that the core of the missile will be cracked.

As long as there are no problems in the domestic production and research institutions of Jade Bird, and the information about the various interfaces of Jade Bird is not disclosed to them, the core program of Jade Bird will not be cracked.

However, once the ballistic characteristics of the Blue Bird missile are studied by the United States, the consequences will be serious enough.

“This… you shouldn’t tell me first. Does the military know?” Lu Zhenyu asked.

“I came from Beijing.” Chen Kangru nodded and said.

“What I’m most interested in is, your spider, can it really be imitated? Our undercover agent said that the other party wants to sell the thing, and the price is very high, but the other party is together with the production technology and the source code of all the programs. Sell. You also know that no matter how good your spider is, for many people, it cannot be used with confidence. This condition is too attractive.” The

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[End of this Chapter]